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With bet365, customers can make full use of regular Bet Boosts that give them the chance to win even more money across a range of games and races.


In the following example, Bournemouth will be facing off against Manchester City in the Premier League. As you can see, there are multiple options featured before you even delve into any specific markets, and they can be used for either a single bet or an accumulator.
If you were to bet on Jeremy Doku to score with a header based on the original odds, a £10 wager would return £95. Instead, with the new odds, you will receive £110, an increase of £15.
If you are struggling to find the boosts on the bet365 app or betting site, follow these steps to ensure you find them for your favourite market:
Enhanced odds are offered across most major UK bookmakers, but the way they work varies enough to be worth comparing directly, covering everything from mainstream staples like football and horse racing to niche events like boxing and MMA.
Bookmaker |
How it works |
Player choice |
bet365 |
Pre-selected Bet Boosts published daily across a range of sports |
No — boosts are chosen by the bookmaker |
Ladbrokes |
Boost tokens applied to a selection of your own |
Yes — you choose what to boost |
Sky Bet |
Pre-selected enhanced prices, similar structure to bet365 |
No — boosts are chosen by the bookmaker |
William Hill |
Enhanced odds on selected markets |
Epic Boosts are chosen by the bookmaker, Winnings Boost applies to your own selection |
Ladbrokes is the most flexible of the four. Boost tokens can be applied to a selection you've picked yourself, so you're not limited to the bookmaker's chosen markets.
Sky Bet works much like bet365, publishing enhanced prices on pre-determined selections rather than letting you nominate your own.
William Hill operates both models at once. Epic Boosts are enhanced prices published by the bookmaker on selected events, singles only, found by scrolling the market list on an eligible fixture. Winnings Boost works the other way — it appears in the Promotions tab under Your Exclusive Rewards and applies to a qualifying selection you've chosen yourself, with the boost scaling up the longer the price. .
bet365 doesn't offer that flexibility, but the range is wider. Boosts appear across football and horse racing as well as less heavily covered sports including boxing and MMA, and they're published consistently rather than on selected days.
Which suits you depends on how you bet. If you already know the selection you want, Ladbrokes' token approach gives you control over where the boost goes. If you're browsing for a price, bet365's spread across more sports gives you more to choose from.
Let's highlight some of the most impressive features and drawbacks to keep in mind when using a Bet Boost.
bet365 Bet Boosts are a popular, year-round promotion offering enhanced odds on pre-selected sporting events. Hand-picked by their trading team, these offers are effortless to find and place. Here is a breakdown of what the feature provides:
Overall, bet365 Bet Boosts are an excellent addition to the sportsbook and provide an easy way to improve the value of selected bets. The offers are refreshed regularly, cover an extensive range of sports, and are available to both new and existing customers. If you're already planning to place a bet on an eligible event, taking advantage of a Bet Boost can increase your potential winnings at no extra cost, making it one of the strongest ongoing promotions available from a UK bookmaker.
So have fun, and remember to gamble responsibly!
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