Paddy Power Promo Code for April 2025

These answers are correct to the best of our knowledge at the time of writing. Check direct with Paddy Power for the latest T&Cs. Paddy Power's customer support will be able to offer the most up-to-date information.

Winning Example

• Sign up for a new account and deposit £5.
• Place a £5 winning bet on a Premier League match at odds of 12/5 resulting in a profit of £14.
• Your account balance is now £17 (£5+£12).
• You will then receive £30 in free bets to use over the next 30 days.

Losing Example

• Deposit £5 in a new Paddy Power account.
• Place a losing bet of £5 on horse racing, leaving an account balance of zero.
• Your account will then be credited with £30 in free bets.
• Despite your losing bet there is still potential for profit by wagering your free bets.
• For example, place a winning £5 bet at odds of 2/1 and your account balance would then be £10.

2004 Paddy Power homepage

Paddy Power was created in 1988 by three Irish bookmakers: Stewart Kenny, David Power, and John Corcoran. They merged their existing 40 shops to create the Paddy Power chain.

Paddy Power pursued an aggressive expansion strategy from the start. Opening shops in prominent locations in Irish towns to maximise its visibility. Its share of the Irish off-course betting market grew from 8% in 1988 to 33% in 2001.

In 2000 Paddy Powers' parent company, Power Leisure, floated on the stock exchange to fund further expansion into the UK, and they purchased PaddyPower.com to expand into the global online bookmaking market. In 2015 a merger between Paddy Power and British company Betfair was agreed upon, which saw Paddy Power acquiring the Betfair brand. The resulting entity, Paddy Power Betfair, was based in Dublin. In 2019 the company was rebranded as Flutter Entertainment as they expanded and acquired more brands, including FanDuel in the US.

Paddy Power has acquired a reputation for controversy, which has gained them a lot of publicity. They have offered odds on controversial markets, such as the outcome of the Oscar Pistorius trial, which attracted so many complaints that the company was forced to cancel the bet. Their advertising campaigns have also attracted controversy.

Paddy Power hit the headlines with its sponsorship deals in 2019 when it launched the #SaveOurShirt campaign with Huddersfield Town. They released images of a kit with a diagonal Paddy Power sash before finally revealing this was a prank and that the team's kit would remain sponsor free for the coming season.

Paddy Power was the first betting company to launch its own iPhone app in 2010 and, for some time, was the only bookmaker in the world available on the app store.