About Us

AceOdds was established in 2008 to provide UK punters with an easy to use and versatile bet calculator. We evolved to compliment this tool by delivering the best promotional offers from the world’s most renowned bookmakers and in 2023, we were acquired by Better Collective. Since then, we have scaled AceOdds globally and have a growing team to deliver expert analysis to customers in every continent including countries such as the United States, Canada, Brazil, Spain, Italy, France, India, Australia, New Zealand and many more.

Better Collective was founded back in 2004 by Jesper Søgaard and Christian Kirk Rasmussen. They are a based in Denmark and have a strong presence around the world employing over 1000 people in more than 20 offices spread all over the world in cities such as Amsterdam, Kraków, Lisbon, London, Nashville, Paris, and Stockholm etc.

Better Collective’s Copenhagen-based office’s address can be found below, along with the contact information for any enquiries relating to this office.

Better Collective A/S

Sankt Annæ Plads 28

1250 København K

Denmark

copenhagenoffice@bettercollective.com

+45 2991 9965

To accompany our fully-comprehensive betting calculator, AceOdds provides expert insights and reviews on established bookmakers around the world including promotional offers for new and existing customers. Additionally, we produce regular articles featuring sports and entertainment content partnering with current and former professionals to publish exclusive news and reaction pieces.

We use our knowledge and expertise to make your betting experience as stress-free as possible. Whether you are experienced or just starting to navigate the world of online betting, AceOdds will provide you with a free, independent and up-to-date overview of the market.

Our content and betting service is available online, via iOS, Android and we aim to provide the most comprehensive, reliable and accessible suite of tools available across all devices.

With years of research under the belt, our expert team analyse individual bookmakers whether they are established or brand new on the scene. We review all features such as betting markets, odds, offers, user-experience, mobile apps, customer reviews, customer service, payment options and more. Helping customers is our passion and we aim to provide you with all the information you need when deciding to sign up with a new bookmaker.

With years of research under the belt, our expert team analyse individual bookmakers whether they are established or brand new on the scene. We review all features such as betting markets, odds, offers, user-experience, mobile apps, customer reviews, customer service, payment options and more. Helping customers is our passion and we aim to provide you with all the information you need when deciding to sign up with a new bookmaker.

We don’t charge you for our service, and that’s how we plan to keep it but to do this, some bookmakers pay a commission for referring customers when they click our links or use our codes. Regardless of this, all bookmakers featured on our website meet our editorial policies and standards, and all available promotions are featured, whether a commission is paid to AceOdds, or not.

When you visit aceodds.com, we may process personal data. The majority of our revenue comes from visitors clicking on links to our recommended betting sites so it is necessary for us to use cookies. We can assure you that we use these in an ethical manner at all times and encourage you to read more about our Privacy Policy and Cookies.

Responsible gambling is not just a tick-box exercise for us and we take it seriously here at AceOdds. We view betting and gambling as entertainment and it is important to remember that customers spend within their limits.

We acknowledge that some people are susceptible to gambling addiction, so we endorse responsible gambling and provide further educational content on preventing gambling addiction and underage betting.

The UK Gambling Commission and organisations such as Gamble Aware, GamCare, Primary Care Gambling Service etc are listed across our website for punters and we only recommend betting sites that follow suit.