Best New Betting Sites UK - Top 10 Online Bookmakers for February 2026
Looking for the best betting sites in the UK? With over 15 years of experience, our expert team have reviewed both established and new bookmakers to bring you what we believe, are the very best betting sites for February 2026. Let us help you find the perfect site for your next bet.
Betting Sites Bonus Codes & Free Bets
Claim Your Offer with the bet365 Bonus Code SPRT365*
- Min Deposit: £5
- Min Stake: £10
- Bonus Expiry: 7 Days
- Min Deposit: £5
- Min Stake: £10
- Bonus Expiry: 7 Days
T&Cs: 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
No Sky Bet Sport promo code is required to claim this bonus
- Min Deposit: 5p
- Min Odds: 1/1
- Free Bet Expiry: 30 days
- Min Deposit: 5p
- Min Odds: 1/1
- Free Bet Expiry: 30 days
T&Cs: New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+ #ad. http://GambleAware.org
The Paddy Power Sport promo code to claim this offer is YSKASP
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 90 Days
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 90 Days
T&Cs: New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. T&Cs apply. 18+ #ad. GambleAware.org
No BOYLE Sports Sport promo code is required to claim this bonus
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 days
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 days
T&Cs: 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
No Unibet Sport promo code is required to claim this bonus
- Min Stake: £10
- Min Odds: Evens
- Expiry: 7 days
- Min Stake: £10
- Min Odds: Evens
- Expiry: 7 days
18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.
No LiveScore Bet Sport bonus code is required to claim this offer
- Min Stake: £10
- Min Odds: 1/2
- Free Bet Expiry: 7 days
- Min Stake: £10
- Min Odds: 1/2
- Free Bet Expiry: 7 days
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
No Betano Sport bonus code is required to claim this offer
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
T&Cs: 18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly.
The Betfair Sport promo code to claim this offer is ZSKAOL
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 30 days
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 30 days
T&Cs: Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.
The Betfred Sport promo code to claim this offer is available by clicking link 👉
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
- Deposit: Not Required
- Wagering: 1x
- Bonus Expiry: 7 Days
T&Cs: New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org.
- Min Stake: £20
- Min Odds: 1/1
- Bonus Expiry: 7 days
T&Cs: 18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
The 10bet Sport bonus code to claim this offer is SPORT
- Min Deposit: £10
- Wagering: 8x
- Bonus Expiry: 60 days
- Min Deposit: £10
- Wagering: 8x
- Bonus Expiry: 60 days
T&Cs: New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+.
No Totesport Sport promo code is required to claim this bonus
- Min Stake: £10
- Min: Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Stake: £10
- Min: Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: New customers online only. Eligibility restrictions apply. Bet min of £10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £10 Win + £10 Place) within 7 days of registration. Receive £20 Tote Credit and £10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org .
- Min Deposit: £5
- Min Odds: 1/2
- Bonus Expiry: 7 days
- Min Deposit: £5
- Min Odds: 1/2
- Bonus Expiry: 7 days
T&C's: 18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
No BetMGM UK Sport bonus code is required to claim this offer
- Min stake: £10
- Min Odds: 1/1 (evens)
- Bonus expiry: 7 days
- Min stake: £10
- Min Odds: 1/1 (evens)
- Bonus expiry: 7 days
T&C’s: New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
The Midnite promo code to claim this offer is available by clicking link 👉
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Gamble Aware
No BetVictor Sport promo code is required to claim this bonus
- Min Stake: £10
- Min Odds: 1/1
- Bonus Expiry: 7 days
- Min Stake: £10
- Min Odds: 1/1
- Bonus Expiry: 7 days
T&Cs: 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
No SBK Sport promotion code is required to claim this offer
- Min stake: £10
- Min Odds: 1/1
- Bonus Expiry: 7 days
- Min stake: £10
- Min Odds: 1/1
- Bonus Expiry: 7 days
T&Cs: New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org .
- Bonus Expiry: 7 Days
- Min Odds: 1.5
- Min Bet: £20
T&Cs: New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
- Minimum Bet: £10
- Min Odds: 1/2
- Free Bet Expiry: 7 Days
- Minimum Bet: £10
- Min Odds: 1/2
- Free Bet Expiry: 7 Days
T&Cs: 18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £10 bet within 14 days of account reg at min odds 1/2 to get 5x £10 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
No Copybet Sport promotion code is required to claim this offer
- Min Stake: £20
- Min odds: 1.9
- Bonus expiry: 7 days
- Min Stake: £20
- Min odds: 1.9
- Bonus expiry: 7 days
T&Cs: New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com
No Parimatch Sport bonus code is required to claim this offer
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+, New customers only. Opt in, deposit & bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
No Spreadex Sport bonus code is required to claim this offer
- Min stake: £10
- Min odds: 1/2
- Bonus expiry: 28 days
- Min stake: £10
- Min odds: 1/2
- Bonus expiry: 28 days
T&Cs: Place a £10 fixed odds single or £10 each-way bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. 18+. GambleAware.org
No Kwiff Sport promotion code is required to claim this offer
- Min stake: £10
- Min Odds: 1.5
- Bonus Expiry: 7 days
- Min stake: £10
- Min Odds: 1.5
- Bonus Expiry: 7 days
T&Cs: New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org
- Min Deposit: 40
- Min Odds: 1/1 (evens)
- Free Bet Expiry: 24 hours
- Min Deposit: 40
- Min Odds: 1/1 (evens)
- Free Bet Expiry: 24 hours
T&Cs: 18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad
The AK Bets Sport promotion code to claim this offer is AKACCA100
- Max Winnings Bonus: £100
- Min Odds: Evens (2.0)
- Bonus Expiry: 7 Days
- Max Winnings Bonus: £100
- Min Odds: Evens (2.0)
- Bonus Expiry: 7 Days
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
- Min Stake: £10
- Bonus Expiry: 7 Days
- Min Odds: 1.5
T&Cs: New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
No Quinnbet Sport promo code is required to claim this bonus
- Min stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 7 Days
- Min stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 7 Days
T&Cs: 18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
The Easybet Sport bonus code to claim this offer is EB20
- Min. Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min. Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+
No Casumo Sport bonus code is required to claim this offer
- Min Stake: £5
- Min Odds: 1.40
- Free Bet Expiry: 7 Days
- Min Stake: £5
- Min Odds: 1.40
- Free Bet Expiry: 7 Days
T&Cs: 18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. GambleAware.org
- Min Stake: £20 (£10x2)
- Min Odds: 1/1 and 2/1
- Bonus Expiry: 7 Days
- Min Stake: £20 (£10x2)
- Min Odds: 1/1 and 2/1
- Bonus Expiry: 7 Days
T&Cs: New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Gamble Aware.
- Min Deposit: £20
- Min Odds: 2.0 (evens)
- Free Bet Expiry: 7 Days
- Min Deposit: £20
- Min Odds: 2.0 (evens)
- Free Bet Expiry: 7 Days
T&Cs: New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
No NetBet Sport bonus code is required to claim this offer
- Min Deposit: £10
- Min Odds: 1/1 (2.0)
- Bonus Expiry: 7 days
- Min Deposit: £10
- Min Odds: 1/1 (2.0)
- Bonus Expiry: 7 days
T&Cs: New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets: 1 x £5 Football Bet Builder, 1 x £5 Football Acca, 1x £5 Horse Racing Acca & 1 x £5 Tennis In-Play. Valid 7 days. Exclusions and T&Cs apply. 18+. GambleAware.org
- Min stake: £10
- Bonus expiry: 7 days
- Min Odds: 4/5
T&Cs: New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply. GambleAware.org
- Min Spend: £10
- Min Odds: 1/2
- Bonus Expiry: 7 days
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
- Min Stake: £10
- Bonus Expiry: 7 days
- Min Odds: 3/2 (2.5)
18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org
- Min Deposit: £10
- Max Bonus: £10
- Bonus Expiry: 5 days
TCs: 1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
- Min Stake: £20
- Min Odds: 1/1
- Bonus Expiry: 7 Days
T&Cs: Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.
- Min Deposit: £10
- Min Odds: 1/2
- Free Bets Expiry: 7 Days
T&Cs: 18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
No Virgin Sport bonus code is required to claim this offer
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 7 days
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 7 days
T&Cs: *New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org . 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org . 18+.
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org .
- Min Deposit: £20
- Min Odds: 1/2 (1.5)
- Bonus Expiry: 7 days
T&Cs: New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
- Min Deposit: £20
- Min Odds: 1.5
- Bonus Expiry: 7 days
T&Cs: New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | GambleAware.org | #Ad
- Min Deposit: £25
- Min Odds: 1.5
- Bonus Expiry: 7 days
T&Cs: New Players Only. Min £25 qualifying bets, stake not returned. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
The Midnite promo code to claim this offer is available by clicking link 👉
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Gamble Aware
- Deposit: Not Required
- Wagering: 1x
- Bonus Expiry: 7 Days
T&Cs: New customers only. Bet £10+ to receive £10 in Free Bets. 7-day free bet expiry. Stake not returned. Promotional Terms Apply. 18+. GambleAware.org.
No BetMGM UK Sport bonus code is required to claim this offer
- Min stake: £10
- Min Odds: 1/1 (evens)
- Bonus expiry: 7 days
- Min stake: £10
- Min Odds: 1/1 (evens)
- Bonus expiry: 7 days
T&C’s: New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
- Min Stake: £20
- Min Odds: 1/1
- Bonus Expiry: 7 days
T&Cs: 18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
No Betano Sport bonus code is required to claim this offer
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
T&Cs: 18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly.
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 7 days
T&Cs: New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
The Easybet Sport bonus code to claim this offer is EB20
- Min. Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min. Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T's and C's Apply. Gamble Aware. 18+
The AK Bets Sport promotion code to claim this offer is AKACCA100
- Max Winnings Bonus: £100
- Min Odds: Evens (2.0)
- Bonus Expiry: 7 Days
- Max Winnings Bonus: £100
- Min Odds: Evens (2.0)
- Bonus Expiry: 7 Days
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
- Min Stake: £10
- Bonus Expiry: 7 Days
- Min Odds: 1.5
T&Cs: New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
- Bonus Expiry: 7 Days
- Min Odds: 1.5
- Min Bet: £20
T&Cs: New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
- Min Stake: £20 (£10x2)
- Min Odds: 1/1 and 2/1
- Bonus Expiry: 7 Days
- Min Stake: £20 (£10x2)
- Min Odds: 1/1 and 2/1
- Bonus Expiry: 7 Days
T&Cs: New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Gamble Aware.
- Min Deposit: 40
- Min Odds: 1/1 (evens)
- Free Bet Expiry: 24 hours
- Min Deposit: 40
- Min Odds: 1/1 (evens)
- Free Bet Expiry: 24 hours
T&Cs: 18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org . T&Cs & Maximum Pay-Outs Apply. #ad
- Min Stake: £10
- Bonus Expiry: 7 days
- Min Odds: 3/2 (2.5)
18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC's Apply. GambleAware.org
- Min Deposit: £10
- Max Bonus: £10
- Bonus Expiry: 5 days
TCs: 1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
- Min Stake: £20
- Min Odds: 1/1
- Bonus Expiry: 7 Days
T&Cs: Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org . Full T&Cs apply.
- Min Deposit: £10
- Min Odds: 1/2
- Free Bets Expiry: 7 Days
T&Cs: 18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or 'Draw No Bet' wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org .
- Min Deposit: £20
- Min Odds: 2.0 (evens)
- Free Bet Expiry: 7 Days
- Min Deposit: £20
- Min Odds: 2.0 (evens)
- Free Bet Expiry: 7 Days
T&Cs: New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
- Min Deposit: £20
- Min Odds: 1.5
- Bonus Expiry: 7 days
T&Cs: New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | GambleAware.org | #Ad
- Min Deposit: £25
- Min Odds: 1.5
- Bonus Expiry: 7 days
T&Cs: New Players Only. Min £25 qualifying bets, stake not returned. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
- Min Deposit: £20
- Min Odds: 1/2 (1.5)
- Bonus Expiry: 7 days
T&Cs: New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
- Min Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+. New customers only. Promo code: JIMB20G10 min £20 acca (3+ legs) on sports at 2.0+ odds per leg. Selections from different events. Qualifying bet within 7 days of registration. Get £10 Free Bet (stake not returned) within 24hrs of settlement. Free Bet expires after 7 days. One per person/household/device. T&Cs apply. GambleAware.org .
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 24 Hours
T&C’s: #AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | T&C's apply |Free bet: Min odds: 2.0 - Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
- Min Stake: £20
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+. New customers only. Promo code: JIMB20G10 min £20 acca (3+ legs) on sports at 2.0+ odds per leg. Selections from different events. Qualifying bet within 7 days of registration. Get £10 Free Bet (stake not returned) within 24hrs of settlement. Free Bet expires after 7 days. One per person/household/device. T&Cs apply. GambleAware.org .
- How do I sign up to a betting site?
- What is the best betting site?
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- 2.
- 3.
- 4.
- 5. Unibet
- 6. LiveScore Bet
- 7.
- 8.
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- 10.
- Best Football Betting Site - bet365
- Best Horse Racing Betting Site - Sky Bet
- Best Golf Betting Site - Paddy Power
- Best MMA Betting Site - bet365
- Best NFL Betting Site - bet365
- New Betting Sites
- Best New Betting Site of the Month (February) - BetMGM
- Where can you use your free bets this week? (February 2026)
- How We Review UK Betting Sites - What to Watch
- UK Bookmakers' Licensing and Regulations
- Best Betting Sites in the UK FAQs
How do I sign up to a betting site?
The process of signing up for a new betting site can be pretty frustrating if you haven’t done it before, or if you have opted to sign up to a new bookmaker. Therefore, we have decided to try and streamline the process with a few key steps that you should be looking to take.
- Select your chosen bookmaker and click the link that will take you to their sign-up page
- Create your account by entering your personal details and enter our promo code if prompted
- Add a payment method and make the necessary deposit that gives you the chance to claim a free bet/bonus offer
- Follow the betting requirements of your free bet, gamble responsibly and enjoy your new journey!
What is the best betting site?
Now, you know what to do, you just need a new betting site to enjoy. To help you decide, we have combined stats with opinion and experience to present the best options available to you and what factors you should consider when signing up to a new UK bookmaker. Here is our top 10 UK betting sites:
1. bet365
bet365 top the list in countless betting rankings in the UK and for good reason. They offer the full package and have very few flaws. They are constantly ahead of the game with offers and function of their app and site.
They lead when it comes to market selection with several markets on all the popular sports and niche sports enabling users to place various types of bets. Whether that is a Bet Builder in League 1 football, Position Payout at the Cheltenham races or betting what round a fight will end in the UFC, not many bookmakers have the amount of options bet365 offer.
They also consistently provide good odds with regular odds boosts, ensuring users receive some of the best prices available for specific markets. Their odds were consistently competitive across all major sports and topped the ranks when it came to offering the best horse racing odds.
With the majority of bettors using apps to place their bets, a fast and user-friendly app is essential and bet365's hits the spot. The have the best betting app in our opinion making all the features on desktop available in your pocket so you can place bet on the go or even at the event live.
Overall, their platform delivers one of the finest user experiences among UK bookmakers, bolstered by superior banking services and an intuitive design.
- User-friendly interface
- Best welcome offer
- Best range of markets
- Good odds across all popular markets
- Several football promotions
- Excellent iOS and Android apps
- Live streaming for different sports
- Various in-play betting features
- Helpful customer service
- No 'request a bet' feature
The bet365 Sport bonus code to claim this offer is SPRT365
- Min Deposit:£5
- Min Stake: £10
- Bonus Expiry: 7 Days
- Min Deposit:£5
- Min Stake: £10
- Bonus Expiry: 7 Days
T&Cs: 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
2. Sky Bet
Sky is a trusted household name and their betting product matches their reputation. It is an excellent choice for what ever sport you are on in to but especially football and horse racing. Their site and app are extremely easy to use and navigate. The menus load smoothly, and the abundance of well-defined tabs enhances user experience.
Their football markets are easily accessible, making their website and app ideal for those seeking a user-friendly platform. The selection of football markets is impressive, offering a wide range of matches, leagues, and tournaments from around the globe.
Sky Bet also offer numerous price boosts on a regular basis, compensating for any potential odds discrepancies and offering great prices across the board.
- Great integration between products and websites under the Sky brand
- Competitive football and horse racing odds
- Extensive market selection
- Quality reward scheme with Sky Bet Club
- Popular Super 6 weekly free game
- Low minimum deposit on welcome offer
- Can only claim welcome offer on one platform (Sky Bet, Casino, Vegas, Poker, Bingo)
- Only available in the UK, Ireland, Isle of Man, Gibraltar and Channel Islands
No Sky Bet Sport promo code is required to claim this bonus
- Min Deposit: 5p
- Min Odds:1/1
- Free Bet Expiry:30 days
- Min Deposit: 5p
- Min Odds:1/1
- Free Bet Expiry:30 days
T&Cs: New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+ #ad. http://GambleAware.org
3. Paddy Power
In the world of bookmakers, it's important to do everything in your power to stand out - and that's an area in which Paddy Power thrives. Over the course of the last few years, they have served as a revolutionary force in this field when it comes to marketing and promoting themselves in new and unique ways.
From skits on social media to big sponsorship deals within football and horse racing, Paddy Power has easily become one of the biggest names out there. Of course, they focus most of their attention on what they're doing in the UK and Ireland, but that market is more than big enough for them to stay sustainable.
They're a solid, comfortable option and although they may not rank as highly as others in some of the more traditional markets, their popularity means they'll probably be around for a long time to come.
- Valuable welcome offer
- Free bets with Paddy's Rewards Club
- Promotions for existing customers
- Excellent horse racing odds
- Option to request a bet
- Quality apps
- Football odds not as competitive as rivals
- Market selection not as extensive as others
The Paddy Power Sport promo code to claim this offer is YSKASP
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 90 Days
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 90 Days
T&Cs: New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. T&Cs apply. 18+ #ad. GambleAware.org
4. BoyleSports
BoyleSports is one of Ireland's largest independent bookmakers and they have extended their solid reputation into the UK. They are extremely well-rounded with a focus on football, horse racing and the greyhound racing offering competitive odds and a wide range of markets.
We particularly appreciate their in-play betting options and live streaming with customers able to watch live racing and golf. Their customer service is also very helpful and responsive and we like how they reward existing customers with regular offers. Their BoyleXtra card is also a nice feature which can be used online and in shops to help set them apart from the competition.
- Multiple Casino, Poker, Bingo, and Sportsbook offers
- Daily money-back offers
- Quality horse racing odds
- BoyleXtra Loyalty rewards program
- Fantastic customer service
- Watch live racing, in-play golf and more
- Android app needs work
- Limited markets for niche sports
No BOYLE Sports Sport promo code is required to claim this bonus
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 days
- Min Deposit: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 days
T&Cs: 18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
5. Unibet
We found Unibet to be one of the most consistent performers across the board, putting forward a well-rounded product that appeals to both long-term customers and new ones, delivering a quality overall experience.
Their welcome offer really stood out to us with a solid bonus amount that matches many of its competitors.
Another crucial feature of any bookmaker is offering competitive odds, which Unibet do for all sports, most notably horse racing and football.
Players also have access to a wide array of live streams, adding an essential component to the modern betting experience and shine when it comes to their customer service and banking features.
- Competitive football and horse racing odds
- Useful Community Help section
- Live Streaming (Unibet TV)
- Excellent banking features
- Poorly rated on TrustPilot and the iOS store
- Cash-out option can be unreliable
No Unibet Sport promo code is required to claim this bonus
- Min Stake:£10
- Min Odds:Evens
- Expiry: 7 days
- Min Stake:£10
- Min Odds:Evens
- Expiry: 7 days
18+. GambleAware.org . New GB customers only. Opt in. Deposit and Bet £10+ on sports at min odds of 2.0+ (1/1) for £30 in Free Bets within 7 days. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply.
6. LiveScore Bet
Better known for their live sports data platform, LiveScore are a go-to for sports fans to keep their eye on the current sporting fixtures. Lesser-known is their betting site which is excellent and one of the more underrated sportsbooks in our opinion.
They have a huge range of football markets and plenty of regular promotions such as price boosts, acca boosts and free bets to reward loyal customers. They are have free-to-play games such as Squads which is well worth a try. Their markets for other sports are rather limited as they focus on football but if this is the sport you prefer to bet on, you really cannot go wrong with LiveScore Bet.
- Straightforward welcome offer
- Extensive market selection
- Good banking options
- 24/7 live chat customer support
- Live Streaming available
- Highly rated apps for both iOS and Android
- Average football and horse racing odds compared to competition
- Lack of promotions
No LiveScore Bet Sport bonus code is required to claim this offer
- Min Stake: £10
- Min Odds:1/2
- Free Bet Expiry:7 days
- Min Stake: £10
- Min Odds:1/2
- Free Bet Expiry:7 days
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
7. Betano
Betano are well known across the globe mainly due to their football sponsorship, but they only launched in the UK in May 2024. They focus on football and horse racing but with strong roots in other countries such as Canada, they also have a decent selection of niche markets for UK bettors.
They offer a complete package with a range of casino game, offers and promotions such as the Lucky Dip, Premier Promotions and Raffle as well as a helpful betting blog. We like the design of their interface and find it very easy to navigate and they also make their safer gambling tools nice and visible which is great to see.
- Offers for existing customers
- Several football markets
- Competitive odds and regular bonuses
- Lucky Dip promotion
- Excellent user-ratings on Trustpilot and iOS apps
- In-play statistics
- Welcome offer restricts available betting markets
- Withdrawal options are somewhat limited
- Poorly rated Android app
No Betano Sport bonus code is required to claim this offer
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
- Min Odds: 1/1
- Min Bet: £10
- Bonus Expiry: 14 days
T&Cs: 18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly.
8. Betfred
Betfred have always stood out with their huge welcome bonus, but there is so much more to them than just an attractive sign-up offer. They are one of the most established bookmakers in the UK market.
They particularly stand out for their football. They offer a wide range of markets in a variety of leagues with competitive odds. They offer value across all sports, not just football and keep it fresh with a range of promotions.
Regular price boosts, free bet clubs, and rewards keep the existing customers satisfied which is complimented by user-friendly apps. Certain markets can be difficult to find when you are used to finding them in a couple clicks but overall, they are very reliable.
- Unique promotions such as the Double Delight and Hat-Trick Heaven
- Quality features for existing customers
- Betfred Insights blog
- Wide range of payment options
- Free Bet Clubs
- Acca Insurance
- Live streaming
- Selection of eSports
- Good customer service with 24/7 live chat
- Above average ratings on iOS, Play Store and Trustpilot
- Sportsbook restricted in several countries
- Interface takes some getting used to
The Betfred Sport promo code to claim this offer is available by clicking link 👉
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Bonus Expiry: 7 Days
T&Cs: 18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
9. Betfair
Betfair is the oldest betting exchange in the UK which works slightly differently to your usual bookmaker in the sense that customers place bets against each other as opposed to against the bookmaker. Now, they are one of the most trusted names in the industry offering a complete package with a deep sportsbook and casino platform.
We particularly like their sportsbook which is just as big as their betting exchange now and they have a range offers to reward loyal customers. If you want to try your hand at exchange betting, Betfair is a no-brainer, but if you just want to try their sportsbook and casino, Betfair is also an excellent choice.
- Bonus codes for both the exchange and sportsbook
- Large bonus in welcome offer
- Good rewards for existing customers
- Excellent football odds
- Live streaming
- No artificial limits and high liquidity
- Bet using API
- Wide selection of payment methods
- Profitable accounts risk having a Premium Charge of up to 20% applied to Betfair Exchange winnings
- Several apps for different platforms
The Betfair Sport promo code to claim this offer is ZSKAOL
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 30 days
- Min Stake: £10
- Min Odds: 1/1 (evens)
- Expiry: 30 days
T&Cs: Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.
10. BetVictor
We found BetVictor may not excel in any specific areas like most of the above bookmakers do but we found them to be a strong performer across the board. From their competitive odds to customer service, you can not go wrong by setting up an account with BetVictor.
Their odds are among the best available and their interface is superb, offering a slick, user-friendly, and fast-loading platform. They also offer a string of both new and existing bonuses for a range of sports.
They fall short when it comes to their selection of payment options and expiry times for their welcome offers, but they make up for it with their odds, customer service and overall quality of their site and apps.
- High quality customer service
- Improved odds and promotions in recent years
- A clean and easy-to-use interface on desktop and mobile
- Top performing apps based on user ratings
- Not as many payment options in comparison to competitors
- Short expiry on the welcome bonuses
No BetVictor Sport promo code is required to claim this bonus
- Min Stake:£10
- Min Odds: 1/1
- Bonus Expiry:7 days
- Min Stake:£10
- Min Odds: 1/1
- Bonus Expiry:7 days
T&Cs: 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
Best Football Betting Site - bet365
For the longest time, football betting has been one of the most popular forms of sports betting alongside horse racing. It makes sense, then, that bet365 dominates when it comes to having the best odds, the best interface for in-play bets, and pretty much every other field you can think of.
They extend their markets to leagues from all over the world, you can bet on just about everything that goes on in the game, and their bet builders are incredibly generous and give you even more reasons to invest in fixtures all throughout the week. So if you are planning on whacking on an accumulator in the days to come, this is the place to be.
Best Horse Racing Betting Site - Sky Bet
From the Cheltenham Festival to the Grand National to a random meet in Warwick, horse racing is booming all year round, making it one of the most popular sports to bet on from January all the way through to December. While there are lots of bookmakers out there who can give you great value for money, we would argue that Sky Bet stands tall above the rest.
More often than not, you will see them pay out on more places each way than a lot of their competitors, and it really doesn’t matter what level of prestige the race is. They do regular price boosts on accumulators and various multiples, they have their finger on the pulse for every race day, and they provide you with updated and detailed information on all runners. What’s not to love?
Best Golf Betting Site - Paddy Power
Paddy Power is perhaps best known for their amusing marketing techniques and entertaining social media posts, but beyond that, they are a really strong bookmaker that knows how to bring in new players. That’s especially true in golf, which is at the forefront of their best sports markets that are currently available.
They have pretty much every tournament that you could desire available and as well as that, they have Power Prices that give you the opportunity to really delve into the specifics of who will find success, such as betting on three players to all finish within the top 10. Plus, there are in-play options, and also great 2/3 ball coupons, so that you never miss a trick.
Best MMA Betting Site - bet365
Mixed martial arts, and most notably the Ultimate Fighting Championship, is a sport and a promotion on the rise in the global sporting landscape. While many betting sites have attempted to take advantage of this surge, few have done better than our old friends over at bet365.
Up until recently, bet365 had a sponsored relationship with the UFC - and while that has now transferred over to Mr Green, that hasn’t affected the seamless way in which you can bet on the fights. In addition to selecting the winner, there are many different prop bets to focus on, such as method of victory, round betting, bet builders, and even significant strikes landed.
Best NFL Betting Site - bet365
The Super Bowl is always one of the most popular events for betting and the regular National Football League season continues to gain popularity in the UK. While it may predominantly be a US-based sport, bet365 has done a tremendous job of enticing new customers with an array of different betting markets for fans to enjoy.
For example, if you were taking a look at an encounter between the Arizona Cardinals and Los Angeles Rams, it’s not just a case of backing the winner. You can look at who the touchdown scorers will be, who will have the most passing, rushing and receiving yards, who will be leading at the half, and so much more.
New Betting Sites
It can always feel a little strange to test the waters with a new betting site, especially if you have been so used to using the same bookmakers for so long, but there are plenty of benefits to seeing what else is out there.
Firstly, the welcome offers are often unique from each other with different wagering requirements, different bonus amounts, and even added quirks that many others wouldn’t even think of. Here are AceOdds, we constantly monitor the market for new betting sites to ensure that we can bring you the latest offers as soon as they come across our desk.
At the top of the page, you can click and see which offers are specifically from new betting sites. With that in mind, let’s take a look at what we consider to be the best new betting site of the month.
Best New Betting Site of the Month (February) - BetMGM
After making a splash in the US, BetMGM has quickly become one of the most established names in the bookmaker scene. From blockbuster adverts to great offers for new customers, they have become a trusted brand with an easy-to-use platform. In terms of user experience, there aren't many better out there on the market.
They have quick payouts, a variety of payment methods and generous offers both for newcomers and existing players. As we look ahead to the remainder of 2026, it certainly feels like the only way is up for BetMGM.
BetMGM Highlights:
⭐ Great welcome offer
⭐ Good offers for existing customers
⭐ Really strong iOS and Android apps
⭐ Solid customer service
⭐ Decent selection of Esports
⭐ Live streaming for selected sports
Where can you use your free bets this week? (February 2026)
Arsenal vs Chelsea Preview and Betting Tips - Tuesday 3rd February (20:00 GMT)
It’s crunch time in this season’s League Cup as Arsenal and Chelsea find themselves just 90 minutes away from a trip back to Wembley. The Gunners hold a narrow 3-2 lead over the Blues from the first leg, but it’s certainly worth noting that Liam Rosenior has been doing an excellent job since taking over at Stamford Bridge, and they shouldn’t be overlooked here.
As for Mikel Arteta, the priority is obviously to try and win the Premier League for the first time in over two decades. Still, if they can secure a long-overdue piece of silverware on their road back there, that can only help their confidence between now and the end of May.
In terms of the odds, Arsenal are priced at 4/6 to win the second leg and seal their place in the final. Chelsea, meanwhile, are 4/1 underdogs. We personally see good value in the draw at 14/5, especially if the visitors can bring the same kind of intensity to the Emirates that they have done during this entire new manager bounce.
Football - League Cup, Premier League, Championship
Football fans will be eating good this week with some big games taking place across multiple competitions, including the semi-final second leg clashes in the League Cup.
- PL: Sunderland vs Burnley (Monday 2nd February)
- LC: Arsenal vs Chelsea (Tuesday 3rd February)
- CH: Blackburn vs Sheffield Wednesday, Hull vs Watford, Sheffield United vs Oxford, Portsmouth vs Ipswich (Tuesday 3rd February)
- LC: Manchester City vs Newcastle (Wednesday 4th February)
- PL: Leeds vs Nottingham Forest (Friday 6th February)
- CH: Charlton vs QPR (Friday 6th February)
Darts - Premier League
It’s time for the first week of this year’s Premier League to get underway in Newcastle as Luke Humphries attempts to successfully defend the title he captured in 2025.
- Premier League Darts (Thursday 5th February)
Rugby - Premiership Cup
The Premiership Rugby Cup kicks off the weekend action on Friday night as Leicester Tigers collide with Newcastle.
- Leicester vs Newcastle (Friday 6th February)
Horse racing - Winter Meetings
The road to the Gold Cup continues to gather momentum with some fantastic meets going down across the UK this week.
- Kempton, Southwell, Wolverhampton (Monday 2nd February)
- Carlisle, Taunton, Wolverhampton (Tuesday 3rd February)
- Kempton, Ludlow, Newcastle, Sedgefield (Wednesday 4th February)
- Doncaster, Huntingdon, Lingfield, Southwell (Thursday 5th February)
- Bangor-on-Dee, Newcastle, Sandown, Wolverhampton (Friday 6th February)
How We Review UK Betting Sites - What to Watch
Here at AceOdds, we like to look at a range of different factors when deciding which bookmakers truly are “the best”. We combine data, opinion and personal experience to help you make the best choices.
We have collected vast amounts of data and carried out extensive market research on UK Bookmakers to uncover exactly what players want in their betting experience. We have combed through the following areas:
Sign Up Offers
This is the real “allure” of bringing in new customers - or, for keeping existing ones. The majority of bookmakers will do everything in their power to make their offers seem irresistible, but it’s important to weigh them all up against one another. After all, one man’s “bet £10 get £20” could be another’s “bet £10 get £40”.
We constantly update and track offers from all available bookmakers throughout the course of the year, ensuring everyone has a fair and honest understanding of what’s out there.
Betting Markets & Odds
It’s a fairly simple concept for most people to understand: the better the odds, the more money you stand to win. In addition, the more betting markets that are available, the more likely it is that you’ll find something to suit your needs.
Whether it be special events, a different sport or even virtual games, there are more ways to bet than ever before. We are constantly looking at how markets change and with that, we’re able to suss out which bookmakers are giving you the best value.
Apps
Over the years, we have seen apps take over desktop as the preferred platform to place bets on. Therefore, a reliable, fast and easy-to-use app is essential for a top bookmaker. You can click here to read our ultimate guide on the best betting apps.
Payment Options
With more banking options than ever at our disposal, it is important for betting sites to offer as many methods as possible to open the doors for all customers. The days of just offering a bank transfer are long gone and more customers are using e-wallets and banks such as Monzo and Revolut.
This leads onto another important factor when it comes to payments. They need to be processed quickly. Deposits are usually instant, but customers also want to be able to withdraw the payments as quickly and modern banks and e-wallets enable this. Betting sites with several payment options that can process withdrawals quickly always rank highly in our books.
Customer Service
As is the case with most industries, you need helpful and accessible customer service. When you have a technical issue or general concern, there’s nothing worse than not being able to get through to an agent or member of staff.
From a live chat function to speaking with someone over the phone, we’re in an era where first impressions matter. If your customer service isn’t up to scratch, there are ten more bookmakers waiting around the next corner for extra business.
Live Streaming
In the modern age of sports, very few things are as popular as live streaming. While classic television channels still exist and thrive, streaming services are becoming increasingly more relevant with each passing day.
So, as you can imagine, bookmakers also want to get in on the action. It’s not going to make or break a bookmaker, but if live-streaming options are available, it’s going to be a big entry in the pros column.
UK Bookmakers' Licensing and Regulations
All UK bookmakers are required to be licensed by the UK Gambling Commission, meaning they will abide by all UK consumer protection laws - which includes data protection and data privacy.
The focus is on keeping players safe, with the UKGC’s aim being to ensure gambling is safe, largely by being tough on compliance and enforcement as well as providing safer marketing and advertising.
Responsible Gambling
While gambling is often just a fun hobby for many, it can quickly turn into something more sinister. When you’re betting on different markets, whether it be daily, weekly or monthly, it’s important to stay in control - and there are a number of services that can help you do that.
The majority of UK bookmakers have a string of safety features that can be utilised. This includes reminders of how long you’ve been using the app/website, deposit limits, self-exclusion and more. The aim of these initiatives is simple: to help keep things comfortable, easy and safe. You may also want to consider keeping track of your wins and losses, giving you a clearer picture of when would be a good time to take a step back and avoid chasing losses.
To assist you in maintaining control and enjoying your betting experience, we recommend the following organisations:
Best Betting Sites in the UK FAQs
In the UK Bookmaker Awards, SBK came out on top in the Best Football Odds category. Football is one of the most competitive markets with bookmakers constantly trying to attract football fans to place a bet, so SBK have done exceptionally well to nudge ahead of its competitors. That said, it is not hard to find good football odds with the likes of Betfair, Grosvenor, Coral and 32Red also offering quality odds on a variety of football matches.
The leader of the pack, bet365 nosed ahead of the likes of Ladbrokes, Unibet and Skybet to win the Best Horse Racing Odds category in the UK Bookmaker Awards 2023 offering the best value consistently across the calendar.
After taking various factors into consideration such as; bonuses, wagering requirements, minimum/maximum deposit, expiry times and terms & conditions we found bet365 to offer the best sign-up offers for new customers. Unibet, SBK, Coral, Ladbrokes and LiveScore Bet were not far behind. For an -in-depth review of the best sign-up offers, you can read our article here.
In the present day, it’s incredibly rare to find a bookmaker that doesn’t offer a free bet deal to new customers. It’s used as an incentive welcome bonus to get punters through the door, with the quality of the deals ranging from brand to brand. We have analyzed all of the current free bets on the market right now - click here to read our best free bets review.
Click here to find out all the current and most up-to-date welcome offers along with easy-to-follow instructions on how to open an account with your chosen bookmaker.
Make sure you read all the terms and conditions!
Fortunately, bookmakers make it as easy as possible to open an account. The typical steps include:
- Compare Welcome Offers on websites such as AceOdds, select an offer from the bookmaker of your choice and you will be taken directly to their site.
- Register - you will need to provide personal information such as name, address, email address, date of birth etc.
- Verify your identity - due to regulatory requirements, you will often need to verify your identity by providing copies of your ID and proof of address such as a utility bill.
- Make your first deposit - then you are good to start betting!
About AceOdds
AceOdds provides the most comprehensive and reliable suite of bet calculators. Our expertise also extends to finding the best bonus codes and sign up promotions with the occasional tip-off from our shrewd user base.
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