Last Updated: 2 December 2024, Author: AceOdds.com
Welcome to our data-driven review of best betting sites for December 2024. Be sure to come back and check the most up-to-date findings and features of the best bookmakers in the UK.
The bet365 bonus code to get £50 in free bets is SPRT365
+18. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
No Sky Bet Sport promo code is required to claim this bonus
TC’s: New Customers Only. First Single & E/W Bet Only. Odds Of 1/1 Or Greater. 4 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&Cs Apply. 18+. Gambleaware.org.
The Betfred Sport promo code to claim this offer is BETFRED50
T&Cs: 18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
No Coral Sport promo code is required to claim this bonus
TC’s: 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org
No Unibet Sport promo code is required to claim this bonus
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
No talkSPORT BET Sport promo code is required to claim this bonus
TC’s: 18+ New customers only. Opt in via mobile device, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
No Ladbrokes Sport promo code is required to claim this bonus
T&C's: 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
No BetVictor Sport promo code is required to claim this bonus
TC’s: 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
The William Hill Sport promo code to claim this offer is P40
__T&Cs__ *18+. Play Safe. From 00:01 on 18.10..2022. 4x£10 free bets. Free bets expire after 7 days. New customers only. Minimum £10 stake on odds of ½(1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. www.gambleaware.org. #ad*
The easyBet Sport promo code to claim this offer is EB20
18+. Sign up to easyBet with bonus code: EB20. Place your bets. The user must place 2 separate bets on at least 2 different events to qualify at odds of 2.0 or more. An event is classed as two different sporting events (Two separate races/two separate matches). Bets can be placed on singles, multiples and Bet Builders. Free bets will expire in 7 days. The promotional period begins on 23/09/2024 and runs until Midnight of 31/01/2025. Full TC's Apply. GambleAware.org
The Mr.Play Sport promo code to claim this offer is SPORTPLAY
T&Cs:18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets are not eligible.
The Star Sports Sport promo code to claim this offer is STARWELCOME
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
No Casumo Sport promo code is required to claim this bonus
18+. New customers only. Promo period: 01.12.2024. 00:01 GMT- 31.12.2024. 23:59 GMT. Minimum stake £2. Minimum combination size: 3. Minimum total odds: 3. 2x 50% Second Chance bets back as a Free Bet up to £25. Free bet: minimum odds:2, maximum win: £1000. Play responsibly. GambleAware.org Full T&Cs apply
The Totesport Sport promo code to claim this offer is B10G40
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. http://Gambleaware.org.
The 10bet Sport promo code to claim this offer is SPORT
New bettors; Code 10BETSPORTS; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
The Paddy Power Sport promo code to claim this offer is YSKARZ
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly
The Betfair Sport promo code to claim this offer is ZSKAOG
TC's: 18+. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
No Copybet Sport promo code is required to claim this bonus
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
No SBK Sport promo code is required to claim this bonus
TC’s: New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Please Gamble Responsibly. Full T&Cs apply, 18+. GambleAware.org . #ad
The Planet Sport Bet Sport promo code to claim this offer is psb50
18+. New Sportsbook customers only. UK & Ireland only. 50% Money back, if your first bet loses, as a free bet. Max free bet £25. Min free bet £5. Sign up using the promo code ‘psb50’. Minimum stake £10 required. 1st bet settlement must be within 7 days of account registration. Minimum odd requirement of Evens (2.0) for first cash bet. The promotional period starts on 16:01 12/11/2024 and runs until further notice. Full TC's Apply. GambleAware.org
No Kwiff Sport promo code is required to claim this bonus
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3x Free Bets at min odds 2.0 each. 1x£10 Football, 1x£10 Racing, 1x£10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. GambleAware.org
No Spreadex Sport promo code is required to claim this bonus
Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
No Parimatch Sport promo code is required to claim this bonus
18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
No LeoVegas Sport promo code is required to claim this bonus
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ www.gambleaware.org
No BoyleSports Sport promo code is required to claim this bonus
New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
No BetMGM Sport promo code is required to claim this bonus
T&C’s: New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
No Betway Sport promo code is required to claim this bonus
Offer valid for 7 days. Min Stake: £5. Max Free Bet: £30. Football or Horse Racing multiple only with 3+ selections. Min odds:(2/1). Free spins (£0.10 per spin) expire after 7 days. No wagering requirements on free spin winnings. Debit card deposits only (exclusions apply). 18+. GambleAware.org. Bet The Responsible Way. Full terms apply.
No Virgin Sport promo code is required to claim this bonus
New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. GambleAware.org. 18+T&Cs Apply
No LiveScore Bet Sport promo code is required to claim this bonus
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
No Bwin Sport promo code is required to claim this bonus
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
No Betano Sport promo code is required to claim this bonus
TC’s: 18+ New customers only. Opt in and bet min £5 (max £40) on Sports (odds 1/1+) within 3 days of registration. No cash out. Get your initial stake in Sports Free Bets, which expire in 7 days. Full T&Cs Apply. GambleAware.org . Please gamble responsibly
No NetBet Sport promo code is required to claim this bonus
TC’s: 18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
The Matchbook Sport promo code to claim this offer is GET50
New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. T's and C's Apply. GambleAware. 18+.
The Smarkets Sport promo code to claim this offer is COMMFREE
Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply. GambleAware.org #ad
The Midnite Sport promo code to claim this offer is BETGETSPORTS
T&Cs: 18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
The AK Bets Sport promo code to claim this offer is AKACCA100
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
No Quinnbet Sport promo code is required to claim this bonus
T&Cs: If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly
No BetUK Sport promo code is required to claim this bonus
T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ GambleAware.org.
Through data from the UK Bookmaker Awards and our own research, we’ve picked out the ten bookmakers we believe to be the best available across the United Kingdom.
bet365 is the UK's most popular betting site and this was recognised in the UK Bookmaker Awards which placed them 1st in a variety categories.
They have one of the most extensive market selections around, enabling users to bet on football leagues and horse racing from around the globe as well as a variety of niche sports, with generous offerings.
They also consistently provide good odds with regular odds boosts ensuring users receive some of the best prices available for specific markets. Their odds were consistently competitive across all major sports and topped the ranks when it came to offering the best horse racing odds.
A good welcome offer is increasingly important and bet365 ranked 1st again in our comprehensive study taking into account bonuses, minimum deposits, odds, wagering requirements, expiry times and more.
Overall, their platform delivers one of the finest user experiences among UK bookmakers, bolstered by superior banking services and an intuitive design.
Category |
Position |
---|---|
Best Horse Racing Odds |
1st |
Best Market Selection |
3rd |
Best User Experience |
1st |
Best Welcome Offer |
1st |
Best Sports Bookmaker UK |
1st |
Best Sports Bookmaker UK Players’ Choice |
1st |
We found Unibet to be one of the most consistent performers across the board. They deliver a quality overall experience, consistently ranking in the top six across all categories at the most recent UK Bookmaker Awards.
Their welcome offer really stood out to us, ranking just behind bet365 in second place. Another crucial feature of any bookmaker is offering competitive odds which Unibet do for all sports and they ranked 4th and 8th for having the best odds in horse racing and football respectively.
Players also have access to a wide array of live streams, which adds an essential component to the modern betting experience and shine when it comes to their customer service and banking features.
Category |
Position |
---|---|
Best Horse Racing Odds |
4th |
Best Banking Options |
4th |
Best User Experience |
3rd |
Best Welcome Offer |
2nd |
Best Sports Bookmaker UK |
2nd |
Sky is a trusted household name and their betting product matches their reputation. It is an excellent choice for online football betting in the UK, thanks to their superb online platform that is clearly laid out and easy to navigate. The menus load smoothly, and the abundance of well-defined tabs enhances user experience.
Their football markets are easily accessible, making their website and app ideal for those seeking a user-friendly platform. The selection of football markets is impressive, offering a wide range of matches, leagues, and tournaments from around the globe.
Sky Bet also offer numerous price boosts on a regular basis, compensating for any potential odds discrepancies and offering great prices across the board.
Category |
Position |
---|---|
Best Horse Racing Odds |
5th |
Best User Experience |
2nd |
Best Sports Bookmaker UK |
3rd |
Best Sports Bookmaker UK Players’ Choice |
3rd |
William Hill is one of the oldest and largest bookmakers in the UK. It was little surprise to us that they performed well at the UK Bookmakers Awards ranking 4th overall.
They offer an exceptionally wide and diverse range of sports markets - only bet365 ranked higher in the market selection category.
Their football odds are not the most competitive but they do offer numerous price boosts. They also offer odds boosts and accumulator insurance, a unique feature not found on many other betting sites, especially for multi-leg football bets.
They also make up the ground in other sports, particularly horse racing and offer generous welcome bonuses including an extra offer for mobile users.
Their online betting platform, both app and website, is outstanding and very easy to navigate contributing to the overall user experience in which they ranked an impressive 4th place.
Category |
Position |
---|---|
Best Sports Bookmaker UK Players’ Choice |
2nd |
Best Markets Selection |
2nd |
Best User Experience |
4th |
Best Sports Bookmaker UK |
5th |
Coral is one of the UK’s favourite bookmakers evidenced by ranking high in the majority of categories at the UK Bookmaker Awards. SportingBet was the only bookmaker who exceeded Coral’s banking features with a very low minimum deposit and a wide array of payment methods with fast transaction times.
They offer excellent football and horse racing odds complimented by a range of welcome offers. However, their market selection and customer service was lacking which is important for new players.
For the betting veterans out there who like to stick to the same markets, Coral have everything you need. They offer a great selection of promotions for existing customers, such as the ‘Super Series’ which is a free-to-play game with cash prizes.
Overall the site and apps are very well designed and the markets are clearly presented and easy to locate, covering all major sporting competitions. They secured 4th place at the UK Bookmaker Awards and would be higher on our list if they had more markets and better customer service.
Category |
Position |
---|---|
Best Banking Options |
2nd |
Best Football Odds |
4th |
Best Sports Bookmaker UK |
4th |
Best Welcome Offer |
5th |
There is very little to choose between Ladbrokes and Coral ranking in similar positions across the categories in the UK Bookmaker Awards.
Ladbrokes also offer generous welcome offers boasting excellent banking options with low minimum deposits. Their website and apps are also very user-friendly and it is easy to find the market of your choice.
However, they just do not provide as many markets to choose from ranking one place lower than Coral in 19th for market selection. Their football odds also do not offer great value compared to the competition, but why excelled when it came to horse racing.
They ranked 2nd behind bet365 for offering the best horse racing odds, so if the horses are your bag, then Ladbrokes is an excellent choice of bookmaker.
Category |
Position |
---|---|
Best Horse Racing Odds |
2nd |
Best Banking Options |
3rd |
Best Sports Bookmaker UK Players’ Choice |
4th |
Best User Experience |
7th |
SBK is owned by Smarkets, who operate an award winning betting exchange. SBK is the sportsbook side of things and although they are mobile-only not offering their service on desktop, their platform is easy to use.
The comprehensive analysis conducted by the UK Bookmaker Awards highlighted some obvious strengths and weaknesses of SBK.
They were unrivalled when it came to football odds and provided the 3rd best range of welcome offers behind bet365 and Unibet making them an irresistible choice for football fans who are looking to sign up with a new bookmaker.
What lets SBK down is their horse racing odds and market selection ranking 21st and 19th respectively. That said, it is great to see a newcomer compete with the betting heavyweights. Their football odds, welcome offers and helpful customer service make them deserving of their 6th spot in the UK Bookmaker Awards.
Category |
Position |
---|---|
Best Football Odds |
1st |
Best Welcome Offer |
3rd |
Best Customer Service |
5th |
Best Sports Bookmaker UK |
6th |
Virgin Bet may be a newcomer to the online betting scene, but they have quickly become an excellent option for anyone seeking a great choice of markets with a decent sign up offer.
They lead the pack when it comes to customer service proving to be extremely helpful and accessible via live chat, email and on the phone. If you are new to betting or simply appreciate quality customer service, Virgin Bet would be an excellent option for you.
They provide a lot of football offers and odds on markets from all around the world, including Europe, South America, Asia, and even semi-pro leagues. However, the odds do not compete with the big guns. They ranked 14th in the UK Bookmaker Awards and we found their horse racing offerings to be the most disappointing during the analysis ranking 25th.
That said, the variety they offer and weekly free-to-play games ensures users can find exactly what they’re looking for, and their price boosts can somewhat compensate for the odds.
Category |
Position |
---|---|
Best Customer Service |
1st |
Best Market Selections |
5th |
Best Welcome Offer |
8th |
Best Sports Bookmaker UK |
10th |
32Red was established back in 2002 as an online casino and earned its reputation as one of the most trusted and best online casinos in the UK.
With these accolades, it is easy to forget that they also offer a brilliant sports betting service. They do not offer welcome offers for sports bets which is disappointing and they do not have many payment options.
However, they performed very well in all other areas in the UK Bookmaker Awards. Their customer service is excellent. They have a very friendly and knowledgeable team that are available 24/7 helping them rank 2nd just behind Virgin Bet.
What really stood out to us, was their football and horse racing odds. They ranked 5th and 6th respectively which is surprising considering they are primarily an online casino.
They also provide a lot of markets to choose from and host live streaming which many leading betting sites do not offer. Combining this with their customer service helped them slide into the top ten and come 9th in the overall UK Bookmaker
Category |
Position |
---|---|
Best Customer Service |
2nd |
Best Football Odds |
5th |
Best Horse Racing Odds |
6th |
Best Market Selections |
9th |
We found BetVictor may not excel in any specific areas like most of the above bookmakers do but we found them to be a strong performer across the board. From their competitive odds to customer service, you can not go wrong by setting up an account with BetVictor.
Their odds are among the best available and their interface is superb, offering a slick, user-friendly, and fast-loading platform. They also offer a wide array of both new and existing bonuses for a range of sports.
They fall short when it comes to their selection of payment options and expiry times for their welcome offers, but they make up for it with their odds, customer service and overall quality of their site and apps.
Category |
Position |
---|---|
Best Customer Service |
7th |
Best Football Odds |
9th |
Best Welcome Offer |
11th |
Best Banking Options |
11th |
The United Kingdom will play host to a great deal of exciting sporting action this week as punters all over the country sink their teeth into plenty of great deals.
The Premier League is back once again with a full slate of enticing fixtures across English football’s top flight. In terms of the highlights, Newcastle United and Arsenal will kickstart the Saturday action with Sunday featuring two great games as Tottenham host Aston Villa and Manchester United lock horns with Chelsea.
In the cricket, England will play the second game in their ODI series against West Indies on Saturday after going 1-0 down in the first game courtesy of a disappointing eight-wicket loss.
Over in the rugby, the much anticipated Autumn Internationals kick off with England hosting the All Blacks New Zealand at Twickenham or now called the Allianz Stadium Twickenham. Also on Saturday, Scotland welcome Fiji which should be an exciting clash. In the meantime, the Premiership takes a breather making room for the Premiership Cup with four games on Friday including Cornish Pirates vs Exeter, Doncaster vs Sale, Northampton vs Leicester and Nottingham vs Coventry.
Here at AceOdds, we like to look at a range of different factors when deciding which bookmakers truly are “the best”. We combine data, opinion and personal experience to help you make the best choices.
We have collected vast amounts of data and carried out extensive market research on UK Bookmakers to uncover exactly what payers want in their betting experience. We have combed through the following areas:
This is the real “allure” of bringing in new customers - or, for keeping existing ones. The majority of bookmakers will do everything in their power to make their offers seem irresistible, but it’s important to weigh them all up against one another. After all, one man’s “bet £10 get £20” could be another’s “bet £10 get £40”.
We constantly update and track offers from all available bookmakers throughout the course of the year, ensuring everyone has a fair and honest understanding of what’s out there.
It’s a fairly simple concept for most people to understand: the better the odds, the more money you stand to win. In addition, the more betting markets that are available, the more likely it is that you’ll find something to suit your needs.
Whether it be special events, a different sport or even virtual games, there are more ways to bet than ever before. We are constantly looking at how markets change and with that, we’re able to suss out which bookmakers are giving you the best value.
As is the case with most industries, you need helpful and accessible customer service. When you have a technical issue or general concern, there’s nothing worse than not being able to get through to an agent or member of staff.
From a live chat function to speaking with someone over the phone, we’re in an era where first impressions matter. If your customer service isn’t up to scratch, there are ten more bookmakers waiting around the next corner for extra business.
In the modern age of sports, very few things are as popular as live streaming. While classic television channels still exist and thrive, streaming services are becoming increasingly more relevant with each passing day.
So, as you can imagine, bookmakers also want to get in on the action. It’s not going to make or break a bookmaker, but if live-streaming options are available, it’s going to be a big entry in the pros column.
The annual UK Bookmaker Awards offer an interesting insight into how different bookmakers operate. As opposed to working off word of mouth or one shiny new offer on a billboard, it breaks down the key ingredients that transform a good bookie into a great one.
This industry-focused event looks at the data behind the odds and ranks them in a string of different categories. With a team of 15 people using more than one million data points over the course of twelve months, there’s a lot to break down.
As you can see, we’ve taken heavy inspiration from these awards when determining the best betting sites to fit your needs. Below, we’ve taken the time to run through the key winners from the most recent ceremony.
The UK Bookmaker Awards are judged after extensive data driven market research over a 12-month period which entails the following:
For more info on the judging process, click here.
All UK bookmakers are required to be licensed by the UK Gambling Commission, meaning they will abide by all UK consumer protection laws - which includes data protection and data privacy.
The focus is on keeping players safe, with the UKGC’s aim being to ensure gambling is safe, largely by being tough on compliance and enforcement as well as providing safer marketing and advertising.
While gambling is often just a fun hobby for many, it can quickly turn into something more sinister. When you’re betting on different markets, whether it be daily, weekly or monthly, it’s important to stay in control - and there are a number of services that can help you do that.
The majority of UK bookmakers have a string of safety features that can be utilised. This includes reminders of how long you’ve been using the app/website, deposit limits, self-exclusion and more. The aim of these initiatives is simple: to help keep things comfortable, easy and safe. You may also want to consider keeping track of your wins and losses, giving you a clearer picture of when would be a good time to take a step back and avoid chasing losses.
To assist you in maintaining control and enjoying your betting experience, we recommend the following organisations:
After taking various factors into consideration such as; bonuses, wagering requirements, minimum/maximum deposit, expiry times and terms & conditions we found bet365 to offer the best sign-up offers for new customers. Unibet, SBK, Coral, Ladbrokes and LiveScore Bet were not far behind. For an -in-depth review of the best sign-up offers, you can read our article here.
In the present day, it’s incredibly rare to find a bookmaker that doesn’t offer a free bet deal to new customers. It’s used as an incentive welcome bonus to get punters through the door, with the quality of the deals ranging from brand to brand. We have analyzed all of the current free bets on the market right now - click here to read our best free bets review.
Click here to find out all the current and most up-to-date welcome offers along with easy-to-follow instructions on how to open an account with your chosen bookmaker.
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In the UK Bookmaker Awards, SBK came out on top in the Best Football Odds category. Football is one of the most competitive markets with bookmakers constantly trying to attract football fans to place a bet, so SBK have done exceptionally well to nudge ahead of its competitors. That said, it is not hard to find good football odds with the likes of Betfair, Grosvenor, Coral and 32Red also offering quality odds on a variety of football matches.
The leader of the pack, bet365 nosed ahead of the likes of Ladbrokes, Unibet and Skybet to win the Best Horse Racing Odds category in the UK Bookmaker Awards 2023 offering the best value consistently across the calendar.
Fortunately, bookmakers make it as easy as possible to open an account. The typical steps include:
AceOdds provides the most comprehensive and reliable suite of bet calculators. Our expertise also extends to finding the best bonus codes and sign up promotions with the occasional tip-off from our shrewd user base.
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