William Hill Promo Code

Tick Verified by aceodds.com staff and valid for 24th-25th January 2022

Top 4 William Hill Promo Codes for January 2022

The current sports betting promo code for William Hill is N40. New customers can bet £10 to get £40 in Free sport bets (T&C's apply). Codes are also available for: sports, poker, games and bingo.

Each William Hill offer has an associated promotion code that will be pre-filled if you follow the relevant link. Follow an offer link for the full bonus description and T&Cs. Use the following link to view the casino codes.

Bet £10 Get 4x £10 Free Bets - Mobile Only

Use William Hill Sport promo code N40

  • Min Stake: £10
  • Bonus Expiry: 30 days
  • Min Odds: 1/2

18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Bet £10 Get 2x £15 Free Bets

Use William Hill Sport promo code H30

  • Min Odds: 1/2
  • Bonus Expiry: 30 days
  • Min Spend: £10

+18. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Deposit & Get £100 Bonus

No William Hill Poker promo code required. Use the link.

  • Wagering: 40x
  • Expiry: 14 days
  • Redeemable: £20

Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.

Stake £10 get 20 Free Spins

No William Hill Bingo promo code required. Use the link.

  • Wagering Requirement: 20x
  • Free Spin Expiry: 72 hours

Get 20 Free spins on Irish Magic when you stake £10 at William Hill Bingo.

How To Use The William Hill Promo Code

Location of the William Hill bonus code box.

The William Hill sign up promo code box.

  1. Choose your preferred bonus code and offer, then follow the link on this page.
  2. At William Hill, click the 'Join Now' button.
  3. Fill in your registration details such as: username, address, password etc.
  4. Enter the promo code in the highlighted box (see screenshot).
  5. Click 'Create My Account' to complete the joining process.
  6. Deposit a minimum of £10 to activate the offer.
  7. The free bet will be available once your first bet has been placed.

Need further help or have any questions? Use the live chat or call William Hill on their UK freephone number 0800 0856 296.

Claim Your William Hill Bonus

Compare Bookmaker Promo Codes

Compare offers across bookmakers by checking the bonus code listings page. Sort by properties such as bonus size and multiple or search for a particular bonus feature, such as all sports promotions requiring no deposit. You can also manually compare the offers by clicking through to each bookmaker to find the latest bonus codes alongside key terms and conditions.

William Hill’s current welcome bonus means that when new customers deposit £10, they will receive £40 of free sports bets. While this offer is not as good as either that of 888Sport or Bet365, William Hill often replaces it with enhanced odds or higher bonuses during special events.

The minimum bet of £10 is typical of most bookmakers, as are the odds of 1.2 or greater, while the 30-day expiry timeline is slightly longer than most, with many offering only 7-days to use the whole, free bonus.

It is also only currently available to mobile-only customers, the only bookmaker so far to add this restriction.

Bookmaker Best Sports Offer Bonus % Min Deposit Min Odds Expiry (Days) Bonus Codes
William Hill Sport Bet £10 Get 4x £10 Free Bets - Mobile Only [1] 400% 10 1/2 30 View All 4 William Hill Codes
Bet365 Sport Bet £10 Get £50 in Free Bets [2] 500% 5 1/5 (1.2) 90 View All 5 Bet365 Codes
Betfred Sport Bet £10 Get £60 in Bonuses [3] 600% 10 evens (2.0) 7 View All 14 Betfred Codes
Ladbrokes Sport Bet £5 Get £20 In Free Bets [4] 400% 5 1/2 7 View All 4 Ladbrokes Codes
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18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

William Hill Offers For New & Existing Customers

Offers and William Hill codes can be changed or withdrawn at any time, so it's always best to check directly with the operator before continuing. Follow the respective links to read each promotion's full terms and conditions. T&Cs apply, 18+.

Bookmaker bonuses in this category: 16

William Hill Free or 4

£1M Free or 4

A free to play game to win up to £200 in free bets by predicting six games in which exactly three or four goals are scored.

  • Offer ends: Tue, 31 May
  • Expiry: 31st May 2022
  • Free Bet Expiry: 30 days
  • Max Bonus: £200
William Hill Your Odds


Create your own bets with #YourOdds.

1x Bet Boost Each Day

1x Bet Boost Each Day on Horse Racing or Greyhounds

Boost your price on 1 bet each day with Bet Boosts.

  • Max Bet: £20
  • Expiry: 1 day
  • Max Boosts: 1 x day

Bookmaker bonuses in this category: 3

William Hill Card Collector

Card Collector

Complete daily missions for a chance to win rewards and unlock further puzzles.

  • Offer ends: Sun, 30 January
  • Max Rewards: 5 per day
  • Max Prize: €1,000
  • Reward Expiry: 7 days
William Hill Poker Club

Players Club - Earn Points For Rewards

Earn Club Points to exchange for rewards with William Hill Players Club.

William Hill Twister Races

Win Up To €1K in €12,500 Twister Races

Play in weekly Twister races with prize pool of €12,500 and a top prize of €1,000.

  • Max Prize: €1000
  • Qualification: Mon-Sun
  • Prize Pool: €12,500

Bookmaker bonuses in this category: 2

William Hill Your Rewards

Bingo Club Rewards - Get Bonus Money

Earn Loyalty points to exchange for Bonuses with Bingo Club Rewards.

Bonus Drop

Bonus Drop

Play Bonus Drop for free each day for the chance to win free spins and cash prizes.

  • Available: Daily
  • Possible Prizes: Free Spins, Bonus or Cash
  • Free to Play: Yes

Bet £10 Get £40 Key Terms

18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Key Terms at a Glance
Min Bet: £10
Max Bonus: £40
Free Bet Expiry: 30 days
Promo Code: N40

Should I Open a William Hill Account?

When considering signing up with a bookmaker, you should consider the pros and cons. We've listed some of the William Hill pros and cons below.


  • One of the UK’s oldest bookmakers.
  • First UK bookie to enter the US market.
  • UK Gambling Commission License Number 39225 and IBAS Registration Number 707.
  • Excellent 24/7 Customer Service.

Unique Features

  • Live betting with extensive streaming via William Hill TV.
  • Regular podcasts and live radio.
  • Cash in a bet before the game has finished.
  • Wide range of casino and gaming options.

Cons of William Hill

  • Some people find the desktop site layout busy and confusing.
  • Promotions are not the best in the market.
  • Confusing Casino offerings with mutiple options such as vegas and games that appear to offer the same games and promotions.

Sports at William Hill

  • Horse Racing.
  • Football.
  • NBA.
  • Darts.

Mobile Welcome Bonuses

The following are William Hill apps available from the iOS mobile app store. Promotional codes can be used within each app during registration.

William Hill FAQ

William Hill regularly offers new customers the opportunity to earn a free bet or bets when they open an account and place a qualifying bet. You will find a promo code above which you will need to enter when you create your new account.

William Hill promo codes for new customers change regularly. Some of these are only valid for the duration of specific events while others may be valid for longer. Make sure you are able to fulfil the requirements of the promo code you have chosen before you sign up.

William Hill promo codes may offer many different sign up bonuses. Some of the most common ones you will find include:

  • Super Enhanced Odds - This type of promo code offers you enhanced odds on an event or market. Such as "England to score @50/1". There is normally a maximum bet limit and returns are paid in free bets.
  • Matched Bet - Matched bet promo codes offer a free bet, based on the value of your initial bet. For example get 4 x 25% of your initial stake, so if you bet £100, you would receive 4 x £25 free bets.
  • Bet & Get - Bet & Get codes will give you a free bet of a set value, based on a minimum initial bet. For example, bet £10 and get a £5 free bet.

After you've met any qualifying criteria, a free bet token will be credited to your account. Your free bet will be shown once you have added a valid selection to the bet slip and you simply need to use the drop down to select your free bet and then place your bet as normal.

First check the eligibility criteria and expiry dates of the promo code you are using. If you meet all these criteria and still have problems claiming your bonus you can contact William Hill customer services by phone on 0800 0856 296 or live chat to help resolve your query.

William Hill offer many bonuses for existing players. They regularly offer bonuses and prizes to poker and casino players as well as promotions for sports bets, particularly horse racing.

Many promo codes are strictly reserved for New William Hill online customers. Only one account is allowed per household or per IP address.

These answers are correct to the best of our knowledge at the time of writing. Check direct with William Hill for the latest T&Cs. William Hill’s customer support will be able to offer the most up-to-date information.

C30 Sports Bonus Code Examples

Winning Example

  • Sign up for a new account at William Hill using the promo code, and deposit £10.
  • Place a winning £10 bet on the Champions League Final at odds of 3/2. Generating a profit of £15.
  • Account balance is now £25 (£10+£15).
  • Because you have wagered your initial £10. 3 x £10 free bets will be applied to your account.
  • Your balance of £25 can now be withdrawn and your 3 x £10 bets used over the next 30 days.
  • Any winnings from free bets will exclude the initial stake. For example, a winning bet at 2/1 will leave a balance of £20.

Losing Example

  • Deposit £10 in a new William Hill account.
  • Place a losing bet on the Atlanta Falcons at the Superbowl at odds of 13/10. Leaving an account balance of zero.
  • Despite your losing bet, 3 x £10 free bets will be applied to your account.
  • There are still 3 chances to return your account to profit using your free bets over the next 30 days.

Company Overview

2007 William Hill homepage2007 William Hill Homepage

William Hill is named after its founder, born in Birmingham in 1903. While working in a local factory he started collecting illegal bets from the locals. In 1929 he moved to London where he started taking bets at the Greyhound track and went on to open an illegal gambling den in Jermyn Street in 1934. He produced the first fixed-odds football coupon in 1944. William died in 1977, a year after his retirement. The first legal William Hill betting shop was opened in 1966 but changed hands many times before being acquired by Brent Walker in 1989. The previous owners Grand Metropolitan had exaggerated its worth and in 1997 Brent Walker collapsed with debts exceeding £1.3bn and the firm was bought out by the Japanese Investment Bank Nomura, following an investigation by the Serious Fraud Office which saw two of Brent Walkers Directors receiving jail sentences.

In 2005 the company purchased 624 betting shops from Stanley Leisure; the acquisition took the company past Ladbrokes into first position in the UK betting market. In November 2008, William Hill went into partnership with Orbis and Playtech, launching their business online.

In 2012, they became the first UK ‘bookie’ to break into the US market acquiring three chains in Nevada, the only American State to allow fully-fledged gambling. Further securing their place as a market leader. William Hill has offices in the UK, Gibraltar, and Ireland. They offer betting by phone, mobile, internet or at one of 2300 UK-wide betting shops.

William Hill Reviews

Aggregate user reviews are available from the following sources:

All ratings were taken on Tuesday the 18th of January 2022.

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