1. Choose William Hill
2. Clink link
3. Create account & spend £10
4. Receive free Bets
William Hill Promo Code: Use FB40 to Get Your £40 Welcome Offer
- What is the William Hill Promo Code?
- How to Register Using the William Hill Promo Code
- How Does the William Hill Bonus Code Compare With Other Offers?
- Withdrawal Methods
- Deposit Methods
- William Hill Sign Up Offer - Key Terms
- What We Like About William Hill (and what we don't)
- William Hill Promo Codes FAQs
- What Offers Are Available for Existing William Hill Customers?
- William Hill Reviews
What is the William Hill Promo Code?
The William Hill promo code for October 2026 is FB40 which is applied by clicking ou link.
| Feature | William Hill Sign Up Offer Details |
|---|---|
| Welcome Bonus | Bet £10 Get £40 (Bet Builders) |
| William Hill Promo Code | FB40 |
| Min Deposit & Bet | £10 |
| Min Odds | 1/1 (evens) |
| Bonus Expiry | 7 Days |
The William Hill welcome offer is straightforward and requires a £10 qualifying bet on any sport and you will receive an enhanced £40 to spend on Bet Builders which is valid for seven days.
Claiming the offer is also very simple, just click one of our links which will take you to the registration page and we will automatically apply the William Hill promo code for you. Just follow these steps:
How to claim your £40 in Free Bets:
-
Click link: Click our secure link which will take you to the registration page while automatically applying the William Hill promo code
-
Register and Place Your Qualifying Bet: Once registered, deposit and wager a minimum of £10 on any sports market. (Note: Your bet must have odds of 1/1 (evens) or greater to qualify)
-
Claim Your Bonus: Once your initial bet settles, William Hill will reward you with £40 in free Bet Builder bets, instantly credited to your account as four separate £10 tokens
Good luck, and remember to gamble responsibly.
The William Hill Sport promo code to claim this offer is available by clicking link 👉
- Min Deposit: £10
- Bonus Expiry: 7 Days
- Min Odds: 1/1 (2.00)
- Min Deposit: £10
- Bonus Expiry: 7 Days
- Min Odds: 1/1 (2.00)
- Register your William Hill account through the William Hill website or app using the promo code FB40;
- Once your account is registered, using funds from your main account balance place a bet with a minimum stake of £10 on odds of 1/1 (2.00) or greater;
- Free bets will be credited as 4 x £10 denominations once the qualifying bet has settled.
T&Cs: 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code FB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare - Founder of the National Gambling Helpline. #ad
The William Hill Vegas promo code to claim this offer is available by clicking link 👉
- Min Deposit: £10
- Max Redeemable: £30
- Bonus Expiry: 3 Days
- Min Deposit: £10
- Max Redeemable: £30
- Bonus Expiry: 3 Days
- Click 'Get Bonus' and create your new account
- Use promo code: WHV200- Deposit at least £10
- Stake £10 on Big Bass Splash
- Refresh the game to claim your 200 free spins
- Use spins on Big Bass Splash games
- Use spins within 3 days
Your 200 Free Spins are valued at 10p per spin and you can redeem a maximum amount of £30.
Get 200 Free Spins
T&Cs: 18+. Play Safe. Ends 31/12/26. New UK customers only. Register with code WHV200, opt in via promo page and within 7 days deposit £10+ & stake £10+ from main balance on the advertised game to receive 200 Free Spins (10p each). Free Spins expire 72 hours from credit. Free Spins winnings must be wagered 10x on the advertised game within the same period. Winnings capped at £30. 1 per person. T&Cs apply. gambleaware.org . #ad
T&Cs: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. GambleAware.org #ad
How to Register Using the William Hill Promo Code
William Hill promo code will be applied automatically
Claiming your William Hill sign up offer is incredibly fast on a mobile device. Follow these simple steps to lock in your bonus:
- Activate the Offer: Click 'Use William Hill Promo Code' or 'Get Bonus' links on this page to head the official William Hill promotional landing page.
- Start Registration: Tap 'Join Here' and then 'Let's Begin'. (Check the screenshot - the William Hill promo code will be automatically applied!)
- Deposit & Bet: Complete your registration, verify your identity, and deposit at least £10 using a UK Debit Card. Then, place a £10 wager on any sports market at odds of 1/2 (1.5) or greater.
- Claim Your Bonus: The moment your qualifying bet settles, William Hill will instantly credit your account with your free bets.
⚠️ Didn't Receive your Bonus? Troubleshooting Tips
- Avoid E-Wallets: To ensure you receive your bonus, your first £10 deposit must be made using a registered UK Debit Card or Apple Pay. If you deposit using PayPal, Skrill, Neteller, or Paysafecard, William Hill will void your welcome bonus.
Need further help? Use the live chat feature in their 'Find Us' section, or call William Hill's UK freephone number at 0800 0856 296.
How Does the William Hill Bonus Code Compare With Other Offers?
William Hill's welcome offer, claimed with promo code FB40, returns £40 in free bets from a £10 qualifying bet. The £40 arrives as four £10 tokens, credited once the qualifying bet settles. The terms are straightforward by UK standards, a single qualifying bet, a four-to-one return, and no staggered release as you accumulate points. Minimum odds and an expiry window apply, so worth checking those before you place.
William Hill vs. bet365 (Best Overall Comparison)
bet365 has built a reputation around its popular Bet £10, Get £30 welcome offer, thanks to its simple mechanics and flexible bonus bets. William Hill now matches that headline value and more, making the two bookmakers incredibly close in terms of overall appeal. While bet365 requires minimum odds of 1/5 (1.20) on the qualifying bet, William Hill's 1/1 (2.00) requirement is still comfortably achievable, giving new customers a straightforward route to unlocking their free bets without needing to chase unlikely outcomes.
William Hill vs. Betfred (Simple vs. Bigger Bonuses)
Betfred often advertises a larger welcome package, with promotions worth up to £50. However, those rewards are frequently split across multiple offers or tied to specific betting products. William Hill keeps things much simpler. After your qualifying £10 bet settles, you'll receive £40 in free bet builders that can be used across a wide range of sports markets, giving you greater flexibility over how you use your bonus.
William Hill vs. Betway (Lower Entry Requirements)
Combining competitive value with easy-to-understand terms, William Hill remains one of the strongest welcome offers available to UK bettors. The promotion is available whether you prefer betting online or through the mobile app, making it an accessible, hassle-free choice for virtually every new customer.
Both William Hill and Betway regularly feature nice welcome offers, but their qualifying criteria differ significantly. Betway typically requires your first bet to be placed at evens (2.00) or greater, which is the same as William Hill.
Our Verdict
William Hill's welcome offer is a sensible middle option. The qualifying requirements are simple, one £10 bet, no points-based release, no staggered unlocking, and the four £10 tokens can be used on bet builders across the site.
It won't top the market on headline value. Betfair and Betfred both return £50 from the same £10 stake, and Coral and Ladbrokes ask only £5 to qualify. What William Hill offers instead is simplicity, which is worth more than it sounds if you've ever had a bonus fail to credit because of a term you missed.
| Bookmaker | Best Sports Offer | Bonus % | Min Deposit | Min Odds | Expiry (Days) | Bonus Codes |
|---|---|---|---|---|---|---|
| William Hill Sport | Bet £10 Get £40 in Free Bet Builders [1] | 400% | 10 | 1/1 (evens) | 7 | View All 2 William Hill Codes |
| Sky Bet Sport | Bet £10 Get £50 in Free Bets [2] | - | 10 | 1/1 | 14 | View All 5 Sky Bet Codes |
| Paddy Power Sport | Bet £5 Get £30 in Free Bets [3] | 500% | 10 | 1/2 (1.5) | 90 | View All 3 Paddy Power Codes |
| Midnite Sport | Bet £10 Get £30 in Free Bets [4] | 300% | 10 | 1/1 (evens) | 7 | See The Midnite Code |
T&Cs: 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code FB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare - Founder of the National Gambling Helpline. #ad
T&Cs: New customers only. £10 min deposit. Place a min £10 qualifying bet. First single, e/w or multiples bet only. Odds of 1/1 or greater. 5 x £10 bet tokens to use on any sport (BuildABets, Accumulators or multiples only). Free bet stakes not included in returns. Free Bets are non-withdrawable. Free Bets expire after 14 days. Eligibility restrictions and further T&Cs apply. 18+. GambleAware.org #ad
T&Cs: New Customer offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly
T&Cs: 18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. Gamble Aware
Withdrawing your winnings from William Hill takes a maximum of 5 banking days with most withdrawal methods including bank transfer and debit card. Quicker withdrawals are available using Paypal or onto a William Hill CashDirect card.
| Method | Processing Time | Min | Max | Fee |
|---|---|---|---|---|
  Debit Card, Visa, MasterCard, Maestro, Electron | 1-3 days | £5.00 | £40,000 | Free |
  Visa Fast Funds | Up to 4 Hours | £5.00 | £40,000 | Free |
  PayPal | One working day | £10.00 | £5,500 | Free |
  NETELLER | One working day | £5.00 | £30,000 | Free |
  Skrill | One working day | £5.00 | £80,000 | Free |
  Apple Pay | Immediate | £5.00 | £40,000 | Free |
Depositing funds to your William Hill account is instant. You can use any popular payment method such as Paypal or Apple Pay, as well as debit cards and bank transfer.
| Method | Processing Time | Min | Max | Fee |
|---|---|---|---|---|
| Debit Card, Visa, MasterCard, Maestro, Electron | Instant | £5.00 | £99,000 | Free |
| PayPal | Instant | £10.00 | £5,500 | Free |
| Apple Pay | Instant | £5.00 | £99,000 | Free |
  Fast Bank Transfer | 1 - 5 working days | £10.00 | £10,000 | Free |
| Skrill | Instant | £10.00 | £80,000 | Free |
| NETELLER | Instant | £10.00 | £25,000 | Free |
William Hill Sign Up Offer - Key Terms
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad
| Min Deposit: | £10 |
|---|---|
| Min Odds: | 1/2 |
| Free Bet Expiry: | 7 Days |
| Promo Code: | R30 |
What We Like About William Hill (and what we don't)
William Hill has been a fixture on the UK high street since 1934, and the brand still carries weight with bettors comparing welcome offers. We've tested the sportsbook and the current R30 promo code to see how it holds up against newer rivals. Here is where it performs and where it doesn't.
What We Like:
- Highly established and regulated: Trust is a massive factor for especially when depositing funds, and William Hill remains one of the most reputable names in the UK market operating since 1934 in the UK.
- A straight-forward welcome bonus: The current offer is very easy to claim with straightforward terms and conditions.
- Top-tier horse racing features: They remain a market leader for UK and Irish racing. You get Best Odds Guaranteed, frequent extra place races on weekend meetings, and live audio commentary via William Hill Radio.
- The Plus Card integration: If you bet both online and in person, the William Hill Plus Card is excellent. You can link your online account to the card and instantly withdraw your digital winnings in cash over the counter at any of their high street betting shops.
- Daily Epic Boosts: Instead of just offering standard boosted markets, William Hill regularly gives you an 'Epic Boost' token. You can apply this to a football accumulator or Bet Builder of your own choosing.
Areas for Improvement:
- Strict payment exclusions on the promo code: If you prefer using Apple Pay, PayPal, or Skrill, you cannot use them to claim the welcome offer. You must use a standard debit card for your initial deposit, otherwise the free bets will not trigger.
- Short expiry window: Once your free bets have been credited, you only have 7 days to use them before they expire and disappear from your account.
- Cluttered desktop interface: While the iOS and Android mobile apps perform well, the main desktop website feels quite busy and dated compared to the cleaner interfaces of newer betting platforms.
What Offers Are Available for Existing William Hill Customers?
In our opinion, William Hill have one of the best loyalty programs in the UK. Once you have claimed your welcome bonus, you can enjoy daily free-to-play games and ongoing sportsbook promotions. Here are our favourites.
Daily Price Boosts
Check the app every morning for enhanced odds across major sports, including daily "Epic Boosts" on selected football and horse racing markets.
2-Up Early Payout
Back a team to win in the Premier League, Champions League, or Scottish Premiership on the "90 Minutes - 2 Up" market. If your team goes two goals ahead at any point in the match, William Hill will instantly settle your bet as a winner—even if they end up drawing or losing!
Football Acca Boost
If you love building weekend accumulators, William Hill offers up to a 100% boost on your football accas. The boost scales with the number of legs (minimum of 4 legs at 1/5 odds per leg).
Impact Sub Guarantee
Nothing is more frustrating than the player you bet on getting subbed off early. With the Impact Sub feature, if your player is subbed, your player-based bets (like Goalscorer, Shots on Target, or Card markets) automatically roll over to the player who replaces them.
William Hill Reviews
Aggregate user reviews are available from iOS and Android stores:
William Hill Promo Codes FAQs
These answers are correct to the best of our knowledge at the time of writing. Check direct with William Hill for the latest T&Cs. William Hill’s customer support will be able to offer the most up-to-date information.
The current William Hill sign up offer is 'Bet £10, Get £40 in Free Bets'. When you register via our link and place a £10 qualifying bet, you will be credited with three separate £10 sports betting tokens.
Your William Hill free bets will be credited to your account and available to use as soon as your qualifying bet has been settled. Your William Hill free bets will be shown once you've added a valid selection to the bet slip. You simply need to use the drop-down to select your free bet and then place your bet as normal.
Once your initial qualifying bet settles and your free bets are credited, you have exactly 7 days before they expire and are removed from your account.
No. To qualify for the William Hill sign up offer, your first deposit must be made using a registered UK Debit Card or Apple Pay. Deposits made via e-wallets like PayPal, Skrill, Neteller, or Paysafecard are strictly excluded from welcome bonuses.
No. As is standard with all UK bookmakers, the value of the free bet token is not included in any returns. If you place a £10 free bet at odds of 2/1 (3.0) and it wins, you will receive £20 in cash winnings, but the initial £10 free bet stake is not returned.
William Hill Plus is a web app that allows you to add, track and withdraw the bets that you place in-shop online. So, you can enjoy placing bets in William Hills stores but still manage your account and activity on-the-go via the app.
The William Hill Plus Card simply allows you to withdraw your online winnings from the William Hill stores. With the card you can manage your account, transfer winnings, see offers and view all your active and settled bets etc.
You can contact William Hill via live chat, email or phone:
Live chat: Find 'Help' at the bottom of the page and click 'Message Us'.
Phone: 0117 463 6054 (Available 8am-10pm)
Email: customerhelp@williamhill.co.uk
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