Tested by William Hill Promo Code 2025: Get £40 in Free Football Bets
- What is the William Hill Promo Code? (2025)
- How to use the William Hill Promo Code
- How Does the William Hill Bonus Code Compare With Other Offers?
- Withdrawal Methods
- Deposit Methods
- William Hill Key Terms
- Why Should I Join William Hill?
- Mobile Welcome Bonuses
- William Hill Promo Codes FAQs
- Company Overview
- William Hill Reviews
What is the William Hill Promo Code? (2025)
The William Hill promo code is G40.
Click the link and register your new account via mobile to claim the William Hill welcome offer. Once you have registered, simply bet at least £10 with odds of at least 1/2. Once the bet settles, you will receive £40 in free bets in the form of four £10 bet tokens.
You can spend your bonus on any sports market which is our favourite part of the offer as there few restrictions, just three £10 bets on any sport. Just remember, you only have 7 days to spend them before they expire.
If the slots are more your bag, William Hill also have two excellent casino offers on the William Hill Vegas platform. Check them out below and if you like what you see, click the link and copy our promo codes.
| Bonus Category | Offer Type | Bonus Code |
|---|---|---|
 William Hill Sport | Sport Welcome Bonus | G40 |
 William Hill Vegas | Vegas Welcome Bonus | M50 |
| William Hill Vegas | Vegas Welcome Bonus | BASS40 |
The William Hill Sport promo code to claim this offer is available by clicking link 👉
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 7 Days
Bet £10 Get £40
- Min Deposit: £10
- Min Odds: 1/2
- Bonus Expiry: 7 Days
- Click 'Get Bonus' and register your new William Hill online account using promo code G40;
- Once your account is registered, deposit and place a minimum £10 bet using cash funds on any sportsbook market (excluding virtual markets) at odds of 1.2 (1.5) or greater, on a single bet as your Qualifying Bet;
- Your free bet will be credited as 4 x £10 denominations into your account once the Qualifying Bet has settled.
T&Cs: 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
The William Hill Vegas promo code to claim this offer is M50
- Min Deposit: £10
- Bonus Expiry: 24 Hours
- Max Redeemable: £30
- Min Deposit: £10
- Bonus Expiry: 24 Hours
- Max Redeemable: £30
When opening your William Hill account you will be given the chance to opt in to this promotion. Once you have opted in you will need to deposit and stake £10 on Mining Pots of Gold before receiving your 50 free spins.
You can claim your free spins on the promotions page and they are valued at 10p each. Use your free spins within 24 hours or they will expire. There are no wagering requirements attached to the free spins so you can withdraw any winnings up to a maximum of £30.
Stake £10 Get 50 Free Spins on Mining Pots of Gold
18+. Play Safe. New customers using Promo code M50 only. Opt in required. 1x per customer. Mining Pots of Gold only. Min £10 stake. Max 50 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. #ad
The William Hill Vegas promo code to claim this offer is BASS40
- Min Deposit: £10
- Bonus Expiry: 24 Hours
- Wagering: 35x
- Min Deposit: £10
- Bonus Expiry: 24 Hours
- Wagering: 35x
When opening your William Hill account you will be given the chance to opt in to this promotion using the bonus code BASS40. You will then need to deposit and stake £10 to receive £40 bonus funds to use on Big Bass Bonanza.Your bonus needs to be wagered 35x on Big Bass Bonanza within 24 hours (35 x £40 = £1,400) before you can withdraw any winnings.
Get a 400% Deposit Bonus up to £40
New customers using Promo code BASS40 only. Opt in required. 1x per customer. Min. £10 deposit and stake on Big Bass Bonanza only. Max. bonus £40 with 35x wagering to use on Big Bass Bonanza only. Bonus expires 24 hours from issue. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.
T&Cs: 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. GambleAware.org #ad
How to use the William Hill Promo Code
The William Hill sign up promo code box.
- Select your preferred William Hill bonus code listed on this page.
- Select 'Get Bonus' to be taken directly to the William Hill promo code landing page.
- Once on the landing page for the William Hill welcome offer, click 'Join Here'.
- Complete the William Hill registration form with your personal details.
- Enter the William promo code in the highlighted box (see screenshot) if it hasn't already been automatically populated.
- Click 'Create My Account' to complete the registration process.
- Verify your identity and deposit at least £10 to activate the William Hill offer.
- Your free bets will be available once your first bet has been settled.
Need further help or have any questions? Use the live chat or call William Hill on their UK freephone number 0800 0856 296.
How Does the William Hill Bonus Code Compare With Other Offers?
The William Hill promo code provides new customers with £40 in free bets which is more than industry leader bet365 (bonus code SPRT365) who offer £30. It is important to note that this offer available on mobile only. If you are on desktop, you can still qualify for a £30 bonus.
A minimum deposit is £10 and minimum odds are 1/2 are standard but very good terms. You only have 7 days to spend your free bets which is not as long as the likes of Sky Bet, Paddy Power and Betfair but this expiry is also the norm.
You can spend the free bets on any sports market and it is not broken down into any bet tokens which we love. Overall, this is one of the best welcome offers on the market with straightforward terms and conditions.
| Bookmaker | Best Sports Offer | Bonus % | Min Deposit | Min Odds | Expiry (Days) | Bonus Codes |
|---|---|---|---|---|---|---|
| William Hill Sport | Get £40 in free bets when you deposit & bet £10 [1] | 400% | 10 | 1/2 | 7 | View All 3 William Hill Codes |
| bet365 Sport | Bet £10 Get £30 in Free Bets [2] | 300% | 5 | 1/5 (1.2) | 7 | View All 5 bet365 Codes |
| BetMGM Sport | Bet £10 Get £40 in Free Bets [3] | 400% | 10 | 1/1 (evens) | 7 | View All 2 BetMGM Codes |
| Unibet Sport | Football - Bet £10 Get £40 in Bonuses [4] | 100% | 10 | 1/1 (evens) | 7 | View All 4 Unibet Codes |
T&Cs: 18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply. www.gambleaware.org #ad
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
T&C’s: New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
Withdrawing your winnings from William Hill takes a maximum of 5 banking days with most withdrawal methods including bank transfer and debit card. Quicker withdrawals are available using Paypal or onto a William Hill CashDirect card.
| Method | Processing Time | Min | Max | Fee |
|---|---|---|---|---|
  Debit Card, Visa, MasterCard, Maestro, Electron | 30 mins-4 hours | £5.00 | £33,000 | Free |
  Visa Fast Funds | 30 mins-4 Hours | £5.00 | £33,000 | Free |
  PayPal | Same day | £10.00 | £5,500 | Free |
  NETELLER | Same day | £5.00 | £25,000 | Free |
  Skrill | Same day | £5.00 | £80,000 | Free |
  Bank Transfer | 3 - 5 Banking Days | £25.00 | £100,000 | Free |
Depositing funds to your William Hill account is instant. You can use any popular payment method such as Paypal or Apple Pay, as well as debit cards and bank transfer.
| Method | Processing Time | Min | Max | Fee |
|---|---|---|---|---|
| Debit Card, Visa, MasterCard, Maestro, Electron | Instant | £5.00 | £99,000 | Free |
| PayPal | Instant | £10.00 | £5,500 | Free |
  Apple Pay | Instant | £5.00 | £99,000 | Free |
  Fast Bank Transfer | Instant | £10.00 | £10,000 | Free |
  William Hill CashDirect | Instant | £10.00 | £5,000 | Free |
  Cash | Instant | £10.00 | £5,000 | Free |
  paysafecard | Instant | £10.00 | £200 | Free |
| Skrill | Instant | £10.00 | £80,000 | Free |
| NETELLER | Instant | £10.00 | £25,000 | Free |
William Hill Key Terms
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. www.gambleaware.org #ad
| Min Stake: | £10 |
|---|---|
| Min Odds: | 1/2 |
| Free Bet Expiry: | 7 Days |
| Promo Code: | R30 |
Why Should I Join William Hill?
William Hill's welcome offer is not currently available, however it is one of the most established names in the industry and we recommend signing up with them. Here are some key pros and cons for you to consider:
William Hill Pros
- Excellent welcome offer
- Wide market selection
- Quality horse racing odds
- Great range of casino and gaming options
- High performing iOS and Android apps
William Hill Cons
- Average football odds compared to competition
- Limited withdrawal methods
- Welcome offer only available for mobile users
- Poor Trustpilot rating
Mobile Welcome Bonuses
The following are William Hill apps available from the iOS mobile app store. Promotional codes can be used within each app during registration.
Company Overview
2007 William Hill Homepage William Hill, named after its founder born in Birmingham in 1903, began as a small operation when Hill started collecting illegal bets from factory workers. In 1929, he relocated to London, began taking bets at the Greyhound track, and by 1934, he had opened an illegal gambling den on Jermyn Street. Hill developed the first fixed-odds football coupon in 1944. He passed away in 1977, one year after retiring.
The first legal William Hill betting shop debuted in 1966, though ownership changed multiple times until Brent Walker acquired it in 1989. Previous owners, Grand Metropolitan, had overstated its value, leading to Brent Walker's collapse in 1997 with debts over £1.3 billion. Following a Serious Fraud Office investigation, which resulted in jail time for two Brent Walker directors, the company was bought by Japanese investment bank Nomura.
In 2005, William Hill expanded further by purchasing 624 betting shops from Stanley Leisure, surpassing Ladbrokes to become the UK’s leading bookmaker. November 2008 marked their entrée into the online space through partnerships with Orbis and Playtech.
The company broke new ground in 2012 by entering the US market, acquiring three betting chains in Nevada, the only state with fully-legal gambling, cementing their status as a market leader. In 2021, a takeover by Caesars Entertainment was agreed upon, with Caesars retaining the US operations while 888 Holdings acquired the European division in 2022 for $1.95 billion.
In 2023, three William Hill Group companies were fined a record £19.2 million by the UK Gambling Commission due to widespread failures in social responsibility and anti-money laundering measures, with license suspension considered.
William Hill maintains offices in the UK, Gibraltar, and Ireland, offering betting services via phone, mobile, internet, or in one of their 1,414 betting shops across the UK.
William Hill Reviews
Aggregate user reviews are available from Trustpilot (1.2/5, 6,745 Reviews) and the following sources:
William Hill Promo Codes FAQs
These answers are correct to the best of our knowledge at the time of writing. Check direct with William Hill for the latest T&Cs. William Hill’s customer support will be able to offer the most up-to-date information.
To get the William Hill 200 Free Spins offer you just need to register your new account and wager £10 on Big Bass Splash and the free spins will be automatically credited to your account.
If you click our link and sign up to William Hill using the promo code: R30 via desktop, you will receive £30 in free bets once your qualifying bet settles.
To claim 50 free spins with William Hill, find the offer at the top of this page, click 'Get Bonus' and sign up using the promo code: M50.
The £40 Free Bets offer is only available if you sign up via mobile. However, you can still claim a generous £30 signing up on your desktop with a different code which is: R30.
Most William Hill promo codes are strictly reserved for new online customers. You should be fine opening an account if you've only ever placed bets in William Hill shops, but only one online account is allowed per household or per IP address.
Your William Hill free bets will be credited to your account and available to use as soon as your qualifying bet has been settled. Your William Hill free bets will be shown once you've added a valid selection to the bet slip. You simply need to use the drop-down to select your free bet and then place your bet as normal.
William Hill offer many bonuses for existing players. They regularly offer bonuses and prizes to poker and casino players as well as promotions for sports bets, particularly horse racing.
William Hill promo codes may offer many different sign up bonuses. Some of the most common ones you will find include:
- Bet & Get - Bet & Get codes will give you William Hill free bets of a set value, based on a minimum initial bet. For example, bet £10 and get £30 in William Hill free bets. This is the most common type of welcome offer.
- Super Enhanced Odds - This type of William Hill promo code offers you massively enhanced odds on an event or market. An example might be England to score at any time, at odds of 50/1. There is normally a maximum bet limit of £1, and returns are paid in free bets.
- Matched Bet - Matched bet promo codes offer a free bet, based on the value of your initial bet. For example, get 50% of your initial stake, so if you bet £100, you would receive £50 free bets.
William Hill regularly offers new customers the opportunity to earn a free bet or bets when they open an account and place a qualifying bet. As part of the registration process, you'll be asked to enter a William Hill promo code. The latest code can be found at the top of the page.
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