William Hill Sign Up Offer - 3 Promo Codes for October 2022

Top 3 William Hill Promo Codes

The current sports betting promo code for William Hill is P40. New customers can bet £10 to get £40 in Free sport bets (T&C's apply). Codes are also available for: sports, poker, games and bingo.

Each William Hill offer has an associated promotion code that will be pre-filled if you follow the relevant link. Follow an offer link for the full bonus description and T&Cs. Use the following link to view the casino codes.

Bet £10 Get 4x £10 Free Bets - Mobile Only

The William Hill Sport promo code for this offer is P40

  • Min Stake: £10
  • Bonus Expiry: 30 days
  • Min Odds: 1/2

18+. From 00:01 on 13.04.2022. £40 bonus. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Bet £10 Get 3 x £10 Free Bets

The William Hill Sport promo code for this offer is R30

  • Min Odds: 1/2
  • Bonus Expiry: 30 days
  • Min Spend: £10

18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Deposit & Get £100 Bonus

No William Hill Poker promo code is required to get this bonus

  • Wagering: 40x
  • Expiry: 14 days
  • Redeemable: £20

Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.

How To Use The William Hill Promo Code

Location of the William Hill bonus code box.

The William Hill sign up promo code box.

  1. Choose your preferred bonus code and offer, then follow the link on this page.
  2. At William Hill, click the 'Join Now' button.
  3. Fill in your registration details such as username, address, password etc.
  4. Enter the promo code in the highlighted box (see screenshot).
  5. Click 'Create My Account' to complete the joining process.
  6. Deposit a minimum of £10 to activate the offer.
  7. The free bet will be available once your first bet has been placed.

Need further help or have any questions? Use the live chat or call William Hill on their UK freephone number 0800 0856 296.

A Guide to Bookmaker Sign Up and Verification

How does the William Hill bonus code compare with other offers?

Compare offers across bookmakers by checking the bonus code listings page. Sort by properties such as bonus size and multiple, or search for a particular bonus feature, such as all sports promotions requiring no deposit.

Initially, William Hill’s welcome bonus appears to be less appealing than similar offers that are currently available, including those offered by both 888Sport and Bet365, however, with the enhanced odds and higher bonuses on offer during special events, this becomes a far more attractive deal. At all other times, both the minimum wager and the odds are similar to other bookmakers, but the 30-day expiry timeline offered is slightly longer than most. It is also only currently available to mobile customers, the only bookmaker so far to add this restriction.

Bookmaker Best Sports Offer Bonus % Min Deposit Min Odds Expiry (Days) Bonus Codes
William Hill Sport Bet £10 Get 4x £10 Free Bets - Mobile Only [1] 400% 10 1/2 30 View All 3 William Hill Codes
Bet365 Sport Bet £10 Get £50 in Free Bets [2] 500% 5 1/5 (1.2) 90 View All 5 Bet365 Codes
Betfred Sport Bet £10 Get £60 in Bonuses [3] 600% 10 evens (2.0) 7 View All 11 Betfred Codes
Ladbrokes Sport Bet £5 Get £20 Free Bets + £20 Casino Bonus [4] 800% 5 1/2 7 View All 5 Ladbrokes Codes
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18+. From 00:01 on 13.04.2022. £40 bonus. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad


Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


18+ New UK&IRE customers. Available from 09:00 (UK time) on 11/02/2022 until 23:59 (UK time) on 31/12/2023. Min first £5 bet within 14 days of account reg. at min odds 1/2 to get a £20 free sports bet (valid 7 days, stake not returned) & a £20 casino bonus (valid 30 days, selected games only). Certain deposit methods excluded. Restrictions & T&Cs apply.

William Hill Offers For New & Existing Customers

William Hill offers regular free to play promotions and loyalty offers for regular customers. Keep an eye on their offerings when major sporting events are on to find bet boosts and other promotions. Clicking the respective links below will take you to the promotion to view the full terms and conditions.

Bookmaker bonuses in this category: 6

William Hill Horse Racing Pick Your Places

Pick Your Places or Lengthen Your Odds

Get more places or bigger odds on all UK races on the day of the race.

  • Available From: 10:00 on day of race
  • Bet types: Singles
  • Race Types: All UK Horse Racing
William Hill Free or 4

£1M Free or 4

A free to play game to win up to £200 in free bets by predicting six games in which exactly three or four goals are scored.

  • Offer ends: Sun, 28 May
  • Free Bet Expiry: 30 days
  • Max Bonus: £200
  • Expiry: 28/05/23
William Hill Acca Freedom

Acca Freedom

Boost or insure your Acca bets with Acca freedom.

  • Max Stake: £20
  • Available: Daily
  • Min Selections: 3

Bookmaker bonuses in this category: 7

Free Daily Bingo

Daily Free Bingo

Play free games and win Bonus tickets every day in the Bargain Basement room. Upgrade to 5p tickets and win up to £12.50 cash.

  • Frequency: Hourly from 8am
  • Room: Bargain Basement Room
  • Win: Bonus tickets
Fluffy Favourites Bingo

Fluffy Favourites Bargain Hour

Play Bargain Hour Fluffy Favourites for only 2p or 5p every day from 6pm - 7pm.

  • Available: Daily at 6pm
  • Room: Fluffy Favourites room
  • Ticket Price: 2p or 5p
Penny Bingo

Penny Bingo

Buy up to 120 Penny Bingo tickets every day in the Bargain Basement room and win up to £15 per game.

  • Available: Daily
  • Room: Bargain Basement room
  • Win: Max £15

Bet £10 Get £40 Key Terms

18+. From 00:01 on 13.04.2022. £40 bonus. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad

Key Terms at a Glance
Min Bet: £10
Max Bonus: £40
Free Bet Expiry: 30 days
Promo Code: P40

Withdrawal Methods

Withdrawing your winnings from William Hill takes around 3-5 banking days with most withdrawal methods including bank transfer and debit card. Quicker withdrawals are available using Paypal or onto a William Hill CashDirect card.

Sort by:
Method Processing Time Min Max Fee
Debit Card, Visa, MasterCard, Maestro, Electron
Debit Card, Visa, MasterCard, Maestro, Electron
1 - 3 Banking Days £5.00 £40,000 Free
Visa Fast Funds
Visa Fast Funds
Up to 4 Hours - £10,000 Free
Up to 1 Day £10.00 £5,500 Free
Apple Pay
Apple Pay
3 - 5 Banking Days £25.00 £100,000 Free
Fast Bank Transfer
Fast Bank Transfer
3 - 5 Banking Days £5.00 £10,000 Free
William Hill CashDirect
William Hill CashDirect
Instant £10.00 £5,000 Free
3 - 5 Banking Days £25.00 £99,000 Free
Bank Transfer
Bank Transfer
3 - 5 Banking Days £25.00 £100,000 Free

Deposit Methods

Depositing funds to your William Hill account is instant. You can use any popular payment method such as Paypal or Apple Pay, as well as debit cards and bank transfer.

Sort by:
Method Processing Time Min Max Fee
Debit Card, Visa, MasterCard, Maestro, Electron
Debit Card, Visa, MasterCard, Maestro, Electron
Instant £5.00 £99,000 Free
Instant £10.00 £5,500 Free
Apple Pay
Apple Pay
Instant £5.00 £99,000 Free
Fast Bank Transfer
Fast Bank Transfer
Instant £10.00 £10,000 Free
William Hill CashDirect
William Hill CashDirect
Instant £10.00 £5,000 Free
Instant £10.00 £200 Free
Bank Transfer
Bank Transfer
Instant £25.00 £100,000 Free

Should I Open a William Hill Account?

When considering signing up with a bookmaker, you should consider the pros and cons. We've listed some of the William Hill pros and cons below.


  • One of the UK’s oldest bookmakers.
  • First UK bookie to enter the US market.
  • UK Gambling Commission License Number 39225 and IBAS Registration Number 707.
  • Excellent 24/7 Customer Service.

Unique Features

  • Live betting with extensive streaming via William Hill TV.
  • Regular podcasts and live radio.
  • Cash in a bet before the game has finished.
  • Wide range of casino and gaming options.

Cons of William Hill

  • Some people find the desktop site layout busy and confusing.
  • Promotions are not the best in the market.

Sports at William Hill

  • Horse Racing.
  • Football.
  • NBA.
  • Darts.

Mobile Welcome Bonuses

The following are William Hill apps available from the iOS mobile app store. Promotional codes can be used within each app during registration.

William Hill FAQ

William Hill regularly offers new customers the opportunity to earn a free bet or bets when they open an account and place a qualifying bet. You will find a promo code above, which you must enter when creating your new account.

William Hill promo codes for new customers change regularly. Some of these are only valid for the duration of specific events while others may be valid for longer. Make sure you are able to fulfil the requirements of the promo code you have chosen before you sign up.

William Hill promo codes may offer many different sign up bonuses. Some of the most common ones you will find include:

  • Super Enhanced Odds - This type of promo code offers you enhanced odds on an event or market. Such as "England to score @50/1". There is normally a maximum bet limit and returns are paid in free bets.
  • Matched Bet - Matched bet promo codes offer a free bet, based on the value of your initial bet. For example, get 4 x 25% of your initial stake, so if you bet £100, you would receive 4 x £25 free bets.
  • Bet & Get - Bet & Get codes will give you a free bet of a set value, based on a minimum initial bet. For example, bet £10 and get a £5 free bet.

After you've met any qualifying criteria, a free bet token will be credited to your account. Your free bet will be shown once you have added a valid selection to the bet slip and you simply need to use the drop-down to select your free bet and then place your bet as normal.

First, check the eligibility criteria and expiry dates of the promo code you are using. If you meet all these criteria and still have problems claiming your bonus, you can contact William Hill customer services by phone on 0800 0856 296 or live chat to help resolve your query.

William Hill offer many bonuses for existing players. They regularly offer bonuses and prizes to poker and casino players as well as promotions for sports bets, particularly horse racing.

Many promo codes are strictly reserved for New William Hill online customers. Only one account is allowed per household or per IP address.

These answers are correct to the best of our knowledge at the time of writing. Check direct with William Hill for the latest T&Cs. William Hill’s customer support will be able to offer the most up-to-date information.

P40 Sports Bonus Code Examples

Winning Example

  • Sign up for a new account at William Hill on your mobile or tablet using the promo code, and deposit £10.
  • Place a winning £10 bet on the Champions League Final at odds of 3/2. Generating a profit of £15.
  • Account balance is now £25 (£10+£15).
  • Because you have wagered your initial £10. 4 x £10 free bets will be applied to your account.
  • Your balance of £25 can now be withdrawn and your 4 x £10 bets used over the next 30 days.
  • Any winnings from free bets will exclude the initial stake. For example, a £10 winning bet at 2/1 will leave a balance of £20.

Losing Example

  • Deposit £10 in a new William Hill account on your mobile or tablet.
  • Place a losing bet on the Atlanta Falcons at the Superbowl at odds of 13/10. Leaving an account balance of zero.
  • Despite your losing bet, 4 x £10 free bets will be applied to your account.
  • There are still 4 chances to return your account to profit using your free bets over the next 30 days.

Company Overview

2007 William Hill homepage2007 William Hill Homepage

William Hill is named after its founder, born in Birmingham in 1903. While working in a local factory, he started collecting illegal bets from the locals. In 1929 he moved to London, where he started taking bets at the Greyhound track and went on to open an illegal gambling den in Jermyn Street in 1934. He produced the first fixed-odds football coupon in 1944. William died in 1977, a year after his retirement.

The first legal William Hill betting shop was opened in 1966 but changed hands many times before being acquired by Brent Walker in 1989. The previous owners, Grand Metropolitan, had exaggerated its worth, and in 1997 Brent Walker collapsed with debts exceeding £1.3bn. The firm was bought out by the Japanese Investment Bank Nomura, following an investigation by the Serious Fraud Office, which saw two of Brent Walkers Directors receiving jail sentences.

In 2005 the company purchased 624 betting shops from Stanley Leisure; the acquisition took the company past Ladbrokes into the first position in the UK betting market. In November 2008, William Hill went into partnership with Orbis and Playtech, launching their business online.

In 2012, they became the first UK ‘bookie’ to enter the US market, acquiring three chains in Nevada, the only American State to allow fully-fledged gambling, further securing their place as a market leader. In 2021 a takeover bid by Caesars Entertainment in Nevada was agreed. Caesars retained the US side of the business, and 888 Holdings acquired the European side in 2022 for $3 billion.

William Hill has offices in the UK, Gibraltar, and Ireland. They offer betting by phone, mobile, internet or at one of 1414 UK-wide betting shops.

William Hill Reviews

Aggregate user reviews are available from the following sources:

All ratings were taken on Thursday the 16th of June 2022.

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