William Hill Promo Code & New Customer Offer for January 2026

William Hill Plus is a web app that allows you to add, track and withdraw the bets that you place in-shop online. So, you can enjoy placing bets in William Hills stores but still manage your account and activity on-the-go via the app.

The William Hill Plus Card simply allows you to withdraw your online winnings from the William Hill stores. With the card you can manage your account, transfer winnings, see offers and view all your active and settled bets etc.

2007 William Hill Homepage

William Hill, named after its founder born in Birmingham in 1903, began as a small operation when Hill started collecting illegal bets from factory workers. In 1929, he relocated to London, began taking bets at the Greyhound track, and by 1934, he had opened an illegal gambling den on Jermyn Street. Hill developed the first fixed-odds football coupon in 1944. He passed away in 1977, one year after retiring.

The first legal William Hill betting shop debuted in 1966, though ownership changed multiple times until Brent Walker acquired it in 1989. Previous owners, Grand Metropolitan, had overstated its value, leading to Brent Walker's collapse in 1997 with debts over £1.3 billion. Following a Serious Fraud Office investigation, which resulted in jail time for two Brent Walker directors, the company was bought by Japanese investment bank Nomura.

In 2005, William Hill expanded further by purchasing 624 betting shops from Stanley Leisure, surpassing Ladbrokes to become the UK’s leading bookmaker. November 2008 marked their entrée into the online space through partnerships with Orbis and Playtech.

The company broke new ground in 2012 by entering the US market, acquiring three betting chains in Nevada, the only state with fully-legal gambling, cementing their status as a market leader. In 2021, a takeover by Caesars Entertainment was agreed upon, with Caesars retaining the US operations while 888 Holdings acquired the European division in 2022 for $1.95 billion.

In 2023, three William Hill Group companies were fined a record £19.2 million by the UK Gambling Commission due to widespread failures in social responsibility and anti-money laundering measures, with license suspension considered.

William Hill maintains offices in the UK, Gibraltar, and Ireland, offering betting services via phone, mobile, internet, or in one of their 1,414 betting shops across the UK.