William Hill Promo Code and Welcome Offer for December 2024: Get £40 in Free Bets

Top William Hill Promo Code

The William Hill December 2024 New Customer Bonus Code is: P40

Simply use this code when signing up via the mobile app, place a £10 bet, and enjoy a £40 bonus! All you have to do is place a minimum stake of £10 and once your bet has settled, your Free Bets will be dropped into your account.

Your £40 will be credited as 4 x £10 free bets and will be available to spend on a range of sports. William Hill has one of the widest selections of markets in the UK and Ireland, so even if you fancy placing a bet on one of the more niche sports, they have you covered.

Please note that the £40 offer can only be claimed via William Hill's mobile app. If you would prefer to sign up via your desktop, you will still qualify for £30 in free bets, which is the same amount as bet365.

William Hill provides a comprehensive range of platforms, so if you want to have a break from the sport, you can try your hand at their casino and bingo games. Poker fans are also in luck, as there’s a rewarding promotion that doesn’t even require a code. Click here for William Hill's latest casino codes and be sure to check all the T&Cs!

Bet £10 Get 4x £10 Free Bets - Mobile Only

The William Hill Sport promo code to claim this offer is P40

  • Min Stake: £10
  • Bonus Expiry: 30 days
  • Min Odds: 1/2
William Hill New Customer Offer - Bet £10 Get 4x £10 Free Bets - Mobile Only

Bet £10 and Get 4x £10 Free Bets

  • Min Stake: £10
  • Bonus Expiry: 30 days
  • Min Odds: 1/2

To claim this offer, open a new account with William Hill on your mobile using promo code P40 and deposit a minimum of £10. You then need to place a £10 qualifying bet on any sporting event, with odds of 1/2 (1.5) or greater. Regardless of whether you win or lose, once your qualifying bet has been settled, you will receive 4 x £10 worth of free bets. All free bets must be used within 30 days or they will be forfeited.

18+. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

How to use the William Hill Promo Code

Location of the William Hill bonus code box.

The William Hill sign up promo code box.

  1. Select your preferred William Hill bonus code listed on this page.
  2. Select 'Get Bonus' to be taken directly to the William Hill promo code landing page.
  3. Once on the landing page for the William Hill welcome offer, click 'Join Here'.
  4. Complete the William Hill registration form with your personal details.
  5. Enter the William promo code in the highlighted box (see screenshot) if it hasn't already been automatically populated.
  6. Click 'Create My Account' to complete the registration process.
  7. Verify your identity and deposit at least £10 to activate the William Hill offer.
  8. Your free bets will be available once your first bet has been settled.

Need further help or have any questions? Use the live chat or call William Hill on their UK freephone number 0800 0856 296.

Bookmaker Sign Up and Verification Guide

How Does the William Hill Bonus Code Compare With Other Offers?

Compare offers across bookmakers by checking the bonus code listings page. Sort by properties such as bonus size and multiple, or search for a particular bonus feature, such as all sports promotions requiring no deposit.

The William Hill promo code stands out as one of the most attractive options currently available, providing new customers with a generous £40 (via mobile) or £30 in free bets. Unlike many other promotions that are tied to specific events, this offer from William Hill allows for greater flexibility with fewer restrictions. Additionally, you'll benefit from enhanced odds and higher bonuses during special events, making it a particularly enticing choice.

A minimum deposit of £10 is required, aligning with standard industry practices. The offer also features a minimum odds requirement of 1/2, along with a very generous 30-day expiry period for using the bonuses. In contrast, other bookmakers like Coral, Casumo, and Tote often provide only a brief 7-day timeframe.

It's worth noting that the William Hill "Bet £10 Get 4x £10 Free Bets" promo code is exclusively available for mobile customers. However, desktop users won't miss out entirely, as they can still take advantage of the appealing "Bet £10 Get 3x £10 Free Bets" offer and using the code: R30 instead.

Bookmaker Best Sports Offer Bonus % Min Deposit Min Odds Expiry (Days) Bonus Codes
William Hill Sport Bet £10 Get 4x £10 Free Bets - Mobile Only [1] 400% 10 1/2 30 See The William Hill Code
bet365 Sport Bet £10 Get £50 in Free Bets [2] 500% 5 1/5 (1.2) 7 View All 5 bet365 Codes
Sky Bet Sport £40 in Free Bets When You Place Any Bet [3] - 1 1/1 30 View All 2 Sky Bet Codes
Betfred Sport Get £50 in Free Bets when you stake £10 [4] 500% 10 evens (2.0) 7 View All 3 Betfred Codes
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Unibet Promo Code
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mr.play Bonus Codes
1 

18+. When you sign-up via Mobile using promo code P40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Virtual markets excluded. #ad

2 

+18. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

3 

TC’s: New Customers Only. First Single & E/W Bet Only. Odds Of 1/1 Or Greater. 4 X £10 Bet Tokens. Free Bet Stakes Not Included In Returns. Free Bets Are Non Withdrawable. Free Bets Expire After 30 Days. Eligibility Restrictions And Further T&Cs Apply. 18+. Gambleaware.org.

4 

T&Cs: 18+. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.


Withdrawing your winnings from William Hill takes a maximum of 5 banking days with most withdrawal methods including bank transfer and debit card. Quicker withdrawals are available using Paypal or onto a William Hill CashDirect card.

Sort by:
Method Processing Time Min Max Fee
Debit Card, Visa, MasterCard, Maestro, Electron Debit Card, Visa, MasterCard, Maestro, Electron
Debit Card, Visa, MasterCard, Maestro, Electron
30 mins-4 hours £5.00 £33,000 Free
Visa Fast Funds Visa Fast Funds
Visa Fast Funds
30 mins-4 Hours £5.00 £33,000 Free
PayPal PayPal
PayPal
Same day £10.00 £5,500 Free
NETELLER NETELLER
NETELLER
Same day £5.00 £25,000 Free
Skrill Skrill
Skrill
Same day £5.00 £80,000 Free
Bank Transfer Bank Transfer
Bank Transfer
3 - 5 Banking Days £25.00 £100,000 Free

Depositing funds to your William Hill account is instant. You can use any popular payment method such as Paypal or Apple Pay, as well as debit cards and bank transfer.

Sort by:
Method Processing Time Min Max Fee
Debit Card, Visa, MasterCard, Maestro, Electron Debit Card, Visa, MasterCard, Maestro, Electron
Debit Card, Visa, MasterCard, Maestro, Electron
Instant £5.00 £99,000 Free
PayPal PayPal
PayPal
Instant £10.00 £5,500 Free
Apple Pay Apple Pay
Apple Pay
Instant £5.00 £99,000 Free
Fast Bank Transfer Fast Bank Transfer
Fast Bank Transfer
Instant £10.00 £10,000 Free
William Hill CashDirect William Hill CashDirect
William Hill CashDirect
Instant £10.00 £5,000 Free
Cash Cash
Cash
Instant £10.00 £5,000 Free
paysafecard paysafecard
paysafecard
Instant £10.00 £200 Free
Skrill Skrill
Skrill
Instant £10.00 £80,000 Free
NETELLER NETELLER
NETELLER
Instant £10.00 £25,000 Free

Bet £10 Get £40 Key Terms

18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 7 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Key Terms at a Glance
Min Bet: £10
Max Bonus: £40
Free Bet Expiry: 30 days
Promo Code: P40

Why Should I Join William Hill?

William Hill is one of the most established names for a reason. With that being said, it is still important to consider the pros and cons of signing up with a new bookmaker.

William Hill Pros

  • Their market selection was ranked #2 in the UK Bookmaker Awards
  • Competitive welcome offer
  • Good horse racing odds
  • High performing iOS and Android apps
  • Wide range of casino and gaming options

William Hill Cons

  • Average football odds compared to competition
  • Less withdrawal methods
  • Customer service could be improved
  • They have a poor 1.4/5 rating on Trustpilot

Mobile Welcome Bonuses

The following are William Hill apps available from the iOS mobile app store. Promotional codes can be used within each app during registration.

William Hill Promo Codes FAQs

The £40 Free Bets offer is only available if you sign up via mobile. However, you can still claim a generous £30 signing up on your desktop with a different code which is: R30.

Your William Hill free bets will be credited to your account and available to use as soon as your qualifying bet has been settled. Your William Hill free bets will be shown once you've added a valid selection to the bet slip. You simply need to use the drop-down to select your free bet and then place your bet as normal.

William Hill promo codes for new customers change regularly. Some of these are only valid for the duration of specific events while others may be valid for longer. Make sure you are able to fulfil the requirements of the promo code you have chosen before you sign up and keep an eye out for the latest offers.

Most William Hill promo codes are strictly reserved for new online customers. You should be fine opening an account if you've only ever placed bets in William Hill shops, but only one online account is allowed per household or per IP address.

William Hill offer many bonuses for existing players. They regularly offer bonuses and prizes to poker and casino players as well as promotions for sports bets, particularly horse racing.

First, check the eligibility criteria and expiry dates of the William Hill promo code you are using. Do remember that you'll have to wait until your qualifying bet has been settled before you receive your free William Hill bets. If you meet all these criteria and still have problems claiming your bonus, you can contact William Hill customer services by phone on 0800 0856 296 or live chat to help resolve your query.

William Hill promo codes may offer many different sign up bonuses. Some of the most common ones you will find include:

  • Bet & Get - Bet & Get codes will give you William Hill free bets of a set value, based on a minimum initial bet. For example, bet £10 and get £30 in William Hill free bets. This is the most common type of welcome offer.
  • Super Enhanced Odds - This type of William Hill promo code offers you massively enhanced odds on an event or market. An example might be England to score at any time, at odds of 50/1. There is normally a maximum bet limit of £1, and returns are paid in free bets.
  • Matched Bet - Matched bet promo codes offer a free bet, based on the value of your initial bet. For example, get 50% of your initial stake, so if you bet £100, you would receive £50 free bets.

William Hill regularly offers new customers the opportunity to earn a free bet or bets when they open an account and place a qualifying bet. As part of the registration process, you'll be asked to enter a William Hill promo code. The latest code can be found at the top of the page.

These answers are correct to the best of our knowledge at the time of writing. Check direct with William Hill for the latest T&Cs. William Hill’s customer support will be able to offer the most up-to-date information.

William Hill P40 Sports Bonus Code Examples

Winning Example

  • Sign up for a new account at William Hill on your mobile or tablet using the promo code, and deposit £10.
  • Place a winning £10 bet on Newcastle and Leicester to draw in the Premier League this weekend at odds of 4/1, to generate a profit of £40.
  • Account balance is now £50 (£10+£40).
  • Because your initial £10 has been wagered and the bet has been settled, 4 x £10 free bets will now be applied to your account.
  • Your balance of £40 can now be withdrawn and your 4 x £10 bets used over the next 30 days.
  • Any winnings from free bets will exclude the initial stake. For example, a £10 winning bet at 2/1 will leave a balance of £20, rather than £30.

Losing Example

  • Deposit £10 in a new William Hill account on your mobile or tablet.
  • You place a £10 bet on Tottenham Hotspur to beat Southampton to beat in the Premier League at odds of 29/10. Unfortunately the bet loses, leaving your account balance at zero.
  • Despite your losing bet, 4 x £10 free bets will still be applied to your account, giving you four chances to return your account to profit using your free bets over the next 30 days.

Company Overview

2007 William Hill homepage2007 William Hill Homepage

William Hill, named after its founder born in Birmingham in 1903, began as a small operation when Hill started collecting illegal bets from factory workers. In 1929, he relocated to London, began taking bets at the Greyhound track, and by 1934, he had opened an illegal gambling den on Jermyn Street. Hill developed the first fixed-odds football coupon in 1944. He passed away in 1977, one year after retiring.

The first legal William Hill betting shop debuted in 1966, though ownership changed multiple times until Brent Walker acquired it in 1989. Previous owners, Grand Metropolitan, had overstated its value, leading to Brent Walker's collapse in 1997 with debts over £1.3 billion. Following a Serious Fraud Office investigation, which resulted in jail time for two Brent Walker directors, the company was bought by Japanese investment bank Nomura.

In 2005, William Hill expanded further by purchasing 624 betting shops from Stanley Leisure, surpassing Ladbrokes to become the UK’s leading bookmaker. November 2008 marked their entrée into the online space through partnerships with Orbis and Playtech.

The company broke new ground in 2012 by entering the US market, acquiring three betting chains in Nevada, the only state with fully-legal gambling, cementing their status as a market leader. In 2021, a takeover by Caesars Entertainment was agreed upon, with Caesars retaining the US operations while 888 Holdings acquired the European division in 2022 for $1.95 billion.

In 2023, three William Hill Group companies were fined a record £19.2 million by the UK Gambling Commission due to widespread failures in social responsibility and anti-money laundering measures, with license suspension considered.

William Hill maintains offices in the UK, Gibraltar, and Ireland, offering betting services via phone, mobile, internet, or in one of their 1,414 betting shops across the UK.

William Hill Reviews

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