Stan James Promo Code

£10 Free Bet + 5 Free Spins
New Customers Only, T&Cs Apply, 18+
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Last updated by on 22 September 2017.

Stan James Promo Codes

Below is a comprehensive list of all the product offers and bonus codes currently available. T&Cs Apply.

Product Bonus Description Promo Code
Stan James Sport Bet £10 Get £10 Reveal Code
Stan James Casino 5 Free Spins No Deposit Reveal Code
Stan James Casino 200% Up To £100 Reveal Code
Stan James Casino 100% Up To £100 Reveal Code
Stan James Poker 200% Up To $1250 No Code

How To Submit The Stan James Promo Code

  1. Choose your preferred promotion and click the button to display the promo code.
  2. The button will take you to a page that confirm the details and terms of the bonus.
  3. Click the orange 'Join Now' link to begin the sign up process.
  4. Fill in the form with your details, these much be accurate because identity validation is undertaken before any withdrawals are processed.
  5. Near the bottom of the form is the promo code field, shown highlighted in red in the adjacent screenshot. The code must be entered here or left blank as instructed.
  6. Click the 'Create My Account' button to complete the registration and activate the account.
  7. A deposit is required before most bonuses are added to the account balance. Check the terms of each offer for details.
  8. If at any step of the process you run into difficulties there is a UK freephone number 08000 35 11 36 and live chat to offer support.
Stan James promo code box and registration form

Where to enter the Stan James promo code.

Key Terms & Conditions - Stan James Bet £10 Get £10 Free

This Welcome Offer gives you the chance to get a £10 free bet when you register online with and place a £10 qualifying bet on any sport, on any market. No promo code is required when you register. Your £10 qualifying bet must at odds of 4/5 or greater. If you place a bet on a non-runner, push or void selection, it will not count as a qualifying bet. Once your qualifying bet has been settled, the £10 free bet will be credited to your account within 24 hours, and will be available to use for 7 days. The free bet stake will not be included in any returns. The free bet offer is only available once per person, household, email address, debit/credit card number and IP address. The free bet will not be available if you use Neteller or Moneybookers to fund your account. This offer is only available to residents in the UK and Ireland. Read full terms here.

Stan James Sports Promo Code
Bonus Code:None Required
Minimum Deposit:£10
Minimum Rollover:1x Deposit
Free Bet Expiry:7 Days
Minimum Odds:4/5 or Greater
Restrictions:One Per Household
Country:UK Only
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£10 Sports Code Usage Examples

Winning Example
  • Register at Stan James and credit your account with £10.
  • Place a winning bet of £10 at odds of 3/1 on a draw between Manchester City and Monaco in the Champions League.
  • Your account balance is now £40, a profit of £30.
  • Your £10 bet unlocks a free £10 bet that can be used to wager on any sporting event.
  • Your initial stake will not be included in any winnings earned from your free bet.
Losing Example
  • Create a new Stan James account and deposit £10.
  • Place a losing bet on a horse race at odds of 4/1. Your account balance is now zero.
  • Your initial bet of £10 qualifies you for the £10 free bet offer.
  • Despite bad luck on your initial bet you can still make a profit on your account.
  • For example, placing a winning bet on the 6 Nations final at 2/1 would leave an account balance of £20, an overall profit of £10.

Compare Bookmaker Promo Codes

The latest bonus codes available across UK bookmakers, terms and conditions apply. Click the column headings to sort.

Bookmaker Max Bonus Deposit Multiplier
Betfred £60 600%
Ladbrokes £30 3000%
William Hill £30 300%
Sun Bets £30 300%
More Promotional Codes

Why Register With Stan James?

Strong Reputation and International Brand
  • Founded in 1973.
  • Part of the Unibet Group.
  • Over 1000 Employees.
  • Big sponsors of UK horse racing.
  • UK Gambling Commission licence number 43062.
Horse Racing Offers
  • Stream live racing at: Racing UK and At The Races
  • Exclusive horse racing commentaries.
  • Horse form, alerts and daily Naps.
  • Tipping Game - Win Free Bet Bonuses Up To £100.
  • Racing News and twitter commentary from the experts.

Company Overview

Stan James Sport Logo

Stan James Logo

The first Stan James betting shop opened in 1973 in Compton, Berkshire. In reality there is no such person as Stan James, the name is an amalgamation of the names of the founding partners Steve Fisher and his wife Ann, and James Holder. Compton was a strategic choice to open the first shop. The neighbouring villages housed stables and a number of high-profile horse trainers and the area was, and still is, a hub of horse training activity. The opening of the second shop in Marlborough was just as strategic. The town is home to a respected public school that educates the sons of many of the horse owners that live in the area.

Stan James were quick to realise the potential of technology, starting a telephone betting service from a room above their first shop. They were also quick to realise the potential of the internet and although by 2005 Stan James only had around 20 High Street betting shops, their online presence at was huge and their turnover from internet and telephone betting was around £10 million a week.

As well as sports betting Stan James offer in-play betting, an online casino and online poker through their website alongside frequent bonuses that are enabled by entering a promo code when signing up. The brand is available in over 120 countries worldwide, but their focus is mainly on UK Customers.

A number of sporting events have been sponsored by Stan James, including the professional darts championships Stan James World Matchplay from 2000-2010. They have also been significant supporters of horse racing events. They sponsored the Stan James Guineas Festival at Newmarket racecourse from 2006 to 2008, the King George Chase at Kempton park from 2005 to 2008 and all 7 races in the Road To Cheltenham series at Cheltenham Festival since 2010.

Following the death of James Holder the company was wholly owned by the Fisher family. There was rapid expansion in the late 2000s. In 2007 they bought BetDirect for £5.75 million, which then merged with Stan James in 2009, in 2008 they bought the online betting business and in 2010 they acquired 27 branches of Durham based Pagebet after the company went bankrupt.

Stan James have also formed several partnerships with local companies in emerging markets, where they have operated under different brand identities. These include SJBet with BETKICK in Austria, with Group MGA in Spain and Betpack in Ireland to offer online betting to Betpack betting shops.

In 2015 the Swedish Unibet acquired the online arm of Stan James,, for £19 million. The Stan James chain of betting shops currently numbering around 90 in the UK have been granted a limited use of the Stan James name and will eventually be re branded.

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