Below is a comprehensive list of all the product offers and bonus codes currently available.
Where to enter the Stan James promo code.
This Welcome Offer gives you the chance to get a £20 free bet when you register online with StanJames.com and place a £10 qualifying bet on any sport, on any market. No promo code is required when you register. Your £10 qualifying bet must at odds of 4/5 or greater. If you place a bet on a non-runner, push or void selection, it will not count as a qualifying bet. Once your qualifying bet has been settled, the £20 free bet will be credited to your account within 24 hours, and will be available to use for 7 days. The free bet stake will not be included in any returns. The free bet offer is only available once per person, household, email address, debit/credit card number and IP address. The free bet will not be available if you use Neteller or Moneybookers to fund your account. This offer is only available to residents in the UK and Ireland. Read full terms here.
|Bonus Code:||None Required|
|Minimum Rollover:||1x Deposit|
|Free Bet Expiry:||7 Days|
|Minimum Odds:||4/5 or Greater|
|Restrictions:||One Per Household|
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Stan James Logo
The first Stan James betting shop opened in 1973 in Compton, Berkshire. In reality there is no such person as Stan James, the name is an amalgamation of the names of the founding partners Steve Fisher and his wife Ann, and James Holder. Compton was a strategic choice to open the first shop. The neighbouring villages housed stables and a number of high-profile horse trainers and the area was, and still is, a hub of horse training activity. The opening of the second shop in Marlborough was just as strategic. The town is home to a respected public school that educates the sons of many of the horse owners that live in the area.
Stan James were quick to realise the potential of technology, starting a telephone betting service from a room above their first shop. They were also quick to realise the potential of the internet and although by 2005 Stan James only had around 20 High Street betting shops, their online presence at StanJames.com was huge and their turnover from internet and telephone betting was around £10 million a week.
As well as sports betting Stan James offer in-play betting, an online casino and online poker through their website alongside frequent bonuses that are enabled by entering a promo code when signing up. The StanJames.com brand is available in over 120 countries worldwide, but their focus is mainly on UK Customers.
A number of sporting events have been sponsored by Stan James, including the professional darts championships Stan James World Matchplay from 2000-2010. They have also been significant supporters of horse racing events. They sponsored the Stan James Guineas Festival at Newmarket racecourse from 2006 to 2008, the King George Chase at Kempton park from 2005 to 2008 and all 7 races in the Road To Cheltenham series at Cheltenham Festival since 2010.
Following the death of James Holder the company was wholly owned by the Fisher family. There was rapid expansion in the late 2000s. In 2007 they bought BetDirect for £5.75 million, which then merged with Stan James in 2009, in 2008 they bought the online betting business betterbet.com and in 2010 they acquired 27 branches of Durham based Pagebet after the company went bankrupt.
Stan James have also formed several partnerships with local companies in emerging markets, where they have operated under different brand identities. These include SJBet with BETKICK in Austria, Goldenpark.com with Group MGA in Spain and Betpack in Ireland to offer online betting to Betpack betting shops.
In 2015 the Swedish Unibet acquired the online arm of Stan James, StanJames.com, for £19 million. The Stan James chain of betting shops currently numbering around 90 in the UK have been granted a limited use of the Stan James name and will eventually be re branded.