• Manchester United’s The Glazers are the most unpopular owners, with 95% negative sentiment, whilst Manchester City have the most popular owners at 80% positive sentiment
• Sheffield United and Bournemouth owners saw the biggest change in negative sentiment after the transfer window, increasing by 40%.
• Manchester City and Newcastle owners saw the biggest increase in positive sentiment after the transfer window, increasing by 30%

New data from AceOdds has revealed which Premier League owners attract the most abuse online from fans, specifically looking at the pre and post summer transfer window.

Whilst the FA and Premier League have tried to highlight the abuse footballers receive in the past, it’s not just players who receive abuse but owners too. After the close of the summer transfer window on September 1st, social media platforms have been filled with angry fans unhappy with a lack of transfer activity by their club, and many have taken to Twitter to vent their frustrations.

By measuring the social sentiment of tweets mentioning club owners in a negative and positive light, from July 2023 and September 2023, AceOdds were able to conclude which of the Premier League’s 20 owners have suffered the most negativity online.

The 10 most disliked Premier League owners, according to social media

The Glazers are officially the Premier League’s most unpopular owners, attracting 95% negativity online

According to new data, Manchester United’s American owners ‘the Glazers’ have the most negative sentiment online at 95% , which increased by 10% after the transfer window closed.

Everton’s Fahrad Moshiricames in joint second with Sheffield United’s owner Prince Abdullah bin Musa'ed seeing 90% negative sentiment, in which Moshiri’s negative sentiment increased by 30% by the end of the transfer window.

Sheffield United and Bournemouth owners saw the biggest increase in negativity post transfer window

Abdullah bin Musa'ed as well as Bournmouths William P. Foley saw the biggest increase in negative sentiment once the transfer window closed - increasing by 40%. Despite the Blades returning to the Premier League. The transfer window saw a lot of Sheffield's best players leave, as well as Bournemouth's winless start leaving them just outside the relegation splaces.

The 10 most popular Premier League owners , according to social media

Sheikh Mansour crowned the Premier League’s most popular owner, with positivity increasing by 30% after the transfer window

With Manchester City fresh off the back of a record-breaking treble season and having won the Premier League title in five of the last six seasons, it’s not surprising that Mansour enjoys the most positive sentiment at 80%. Sentiment also increased by 30% from the start of July having signed some players like Gvardiol and Nunes.

Brighton’s Tony Bloom also shared top place seeing tweets mentioning Bloom being 80% positive, which has remained from the start of July. Brighton have had their two highest ever league finishing positions in successive years, with the Seagulls finishing 9th in 2022 and 6th last season. Bloom has also become a master of getting maximum value out of players he sells and bringing in new stars for low transfer fees.

Brentford’s Matthew Benham follows in second place, generating 60% positive sentiment on Twitter, as well as Newcastle United's Yasir Al-Rumayyan who’s positivity also increased by 30% after signing players like Tonali and Barnes - joint highest in the study.